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Roche · 2 days ago

Product Marketing Manager, Pre-Analytics & 4800

Indianapolis, IN

Full-time

Onsite

Mid, Senior Level

$98K/yr - $182K/yr

5+ years exp

Roche is a global leader in healthcare innovation, dedicated to improving access to healthcare for everyone. The Product Marketing Manager for the Pre-Analytics and cobas 4800 portfolio will drive the commercial success of high-throughput molecular workflow solutions in the U.S. market, focusing on product lifecycle management and collaboration with global partners.

BiotechnologyHealth CareHealth DiagnosticsOncologyPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Drive development of key workflows on Prime to support critical launches in Respiratory and Sexual/Cervical health

Drive 2026 plan to hit 2026 target for Prime installations

Develop plan for converting and retaining cobas 4800 testing volumes across current install base

Work with global to ensure key product inputs from molecular workflows in future automation platforms

Responsible for developing and executing a comprehensive portfolio/product strategy that includes product requirements, pricing strategy, marketing campaign development, and launch logistics to accomplish business objectives

Responsibilities include: driving the process for the business area annual operating plan; development and implementation of tactics; evaluation of tactics performance with metrics through business reviews; and effective utilization and communication with internal partners and/or external agencies

Develops business area mastery to include understanding of market segments, business models, analysis of key metrics that define success, forecasting sales and product demand, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs

Manages and supports the assigned segments/product lines including but not limited to forecasting, pricing, back-orders management, and launch management implementation. Works with functional groups in the US and global lifecycle and operations

Translates market research and customer insights to shape product/portfolio strategies

Responsible for influencing global lifecycle team on the market requirements for their area of responsibility

Serves as the technical expert for their specific area of responsibility

Exhibit effective collaboration and tight coordination with the broader molecular team, resulting in cohesive and impactful go-to-market strategies for product launches/updates

Advises and manages stakeholders by reporting on special projects, business challenges and opportunities to senior management

Qualification

Molecular DiagnosticsProduct Launch ExperienceProject ManagementDigital Tools ProficiencyRegulatory ComplianceEntrepreneurial MindsetCommunication SkillsCollaboration Skills