Wand · 2 months ago
Lifecycle Marketing Manager (CRM)
New York, NY
Full-time
Onsite
Mid, Senior Level
4+ years expWand is a company that makes gaming magical by providing tools that enhance player experiences across PC games. They are seeking a Lifecycle Marketing Manager to develop and scale systems for player engagement through various channels, focusing on lifecycle strategies that improve retention and conversion.
AppsGamingPC GamesSoftware
Responsibilities
Own Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiences
Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context
Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention
Build onboarding, education, and re engagement flows that help users understand and get value from Wand
Partner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarity
Collaborate with creative operations to produce assets and templates that support rapid testing
Manage CRO for wand.com, improving conversion on key pages and touchpoints
Define success metrics, build dashboards, and track performance across all lifecycle programs
Maintain a rigorous testing roadmap and communicate insights and results to cross functional partners
Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function
Qualification
Required
4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environment
Deep experience with segmentation, user cohorts, and behavioral triggers
Strong experimentation mindset with a track record of running structured A/B and multivariate tests
Proficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similar
Solid understanding of email best practices, deliverability, and messaging frameworks
Strong analytical instincts and comfort interpreting data, even if you are not a technical analyst
Experience with onsite CRO, including landing page optimization and simple funnel analysis
Ability to operate autonomously, manage multiple priorities, and drive measurable impact
Clear communication skills and the ability to turn insights into actionable strategy
Preferred
Passion for gaming, internet culture, and digital communities
Experience with subscription or freemium lifecycle funnels
Familiarity with experiment frameworks used in product led growth environments
Experience working closely with creative teams on messaging and content
Background in user onboarding, education, or UX writing
Experience building CRM systems from early stage foundations
Benefits
Competitive salary
Remote work environment with flexible hours
Opportunity to shape lifecycle strategy at a high impact stage
Access to advanced tools and analytics
Clear career progression as the team scales
Work on a product used by millions of gamers
Company
Wand
Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Zach Rueda
Co-Founder & CEO
Company data provided by crunchbase