Mid-States Distributing, LLC · 1 day ago
Brand Manager for Apparel and Footwear
Fort Worth, TX
Full-time
Onsite
Senior Level
5+ years expMid-States Distributing is the leading Farm, Ranch, and Home Retail Cooperative, owned by 29 independent retailers. The Brand Manager for Apparel and Footwear will lead marketing execution for key brands, focusing on driving product movement at retail and enhancing digital performance through strategic brand planning and campaign execution.
AccountingRetailWholesale
Responsibilities
Champion brand identity, tone, and positioning across multiple apparel and footwear lines
Lead annual brand planning, including go-to-market calendars and retail initiatives
Translate brand direction into actionable briefs and content plans that support seasonal priorities
Lead campaign development from concept through asset production across digital, social, influencer, and in-store channels
Manage seasonal marketing calendars and ensure timelines and budgets are met
Collaborate with creative and digital teams to build assets for owned, earned, and paid media
Oversee packaging, point-of-purchase, and merchandising programs in partnership with vendors and store teams
Partner with category management and merchandising teams to optimize brand visibility and sales across 700+ member locations
Align digital and in-store efforts to create consistent, results-driven brand experiences
Support DTC and e-commerce initiatives including site content, product storytelling, and promotional strategy
Review campaign data and ROI, identifying opportunities to improve efficiency and effectiveness
Serve as the daily connection between marketing and category teams
Manage tasks, milestones, and approvals through Monday.com
Present campaign outcomes, insights, and recommendations to leadership
Qualification
Required
5 to 7 years of brand, retail, or category marketing experience in apparel, footwear, or consumer goods
Demonstrated success leading multi-channel brand campaigns that drive measurable retail or e-commerce results
Strong written and verbal communication skills with the ability to turn brand direction into actionable plans
Proven organizational skills and experience managing projects through Monday.com or similar tools
Hands-on experience using Shopify, email service platforms, Meta Ads Manager, and GA4, with the ability to apply each tool in daily brand execution
Experience collaborating with creative, digital, and merchandising partners
Comfort using AI tools to enhance productivity, including reviewing and organizing spreadsheet data, pulling insights, drafting marketing content, summarizing information, and supporting project execution
Preferred
Experience managing private-label or vertically integrated brands
Background in both retail merchandising and e-commerce marketing
Strong analytical skills and comfort using data to inform strategy and evaluate ROI
Ability to own projects from beginning to end are essential
Benefits
Competitive salaries
Fantastic benefits package
Company
Mid-States Distributing, LLC
Established in 1954, Mid-States Distributing ("Mid-States") is the leading Farm, Ranch and Home Retail Organization that unites its Members to harness and leverage their collective capabilities, strengths and resources resulting in increased market share, revenue, and profit for all.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Austin Reynolds
Chief Technology Officer
Kerry M. McGuire
Chief Financial Officer
Company data provided by crunchbase