Qualtrics · 5 days ago
Product Marketing Manager, Customer Experience
Seattle, WA
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $182K/yr
5+ years expQualtrics is a leader in Experience Management, creating software for top brands to enhance customer experiences. They are seeking a Product Marketing Manager to develop and execute go-to-market strategies for their Customer Experience solutions, bridging product, sales, and customer success to deliver impactful outcomes.
ConsumerData IntegrationMarket ResearchSaaS
Responsibilities
Develop and execute the go-to-market (GTM) strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation
Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings
Partner closely with product management to influence the product roadmap based on market insights and customer feedback
Create compelling sales enablement materials, playbooks, and training to empower our sales teams to effectively position and sell Customer Experience solutions
Develop impactful content and thought leadership (e.g., whitepapers, case studies, blog posts, webinars) that educate and engage our target audience
Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions
Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes
Qualification
Required
5+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies
Strong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives
Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth
Deep understanding of customer experience, especially the use of AI in these use cases
Proven ability to drive market research, competitive analysis, and positioning strategies
Excellent project management skills, with the ability to lead cross-functional initiatives
Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness
Preferred
Experience marketing AI-powered or automation-driven Customer Experience solutions
Background in customer experience, customer service platforms, big data analytics, or related domains
Knowledge of enterprise software buying cycles and B2B marketing best practices
Benefits
Competitive health coverage
Wellness stipends
Annual experience bonus
Medical
Dental
Vision
Life and disability
401(k) with match
Paid time off
Wellness reimbursement
Mental health benefits
Experience bonus
Company
Qualtrics
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform.
5001-10000 employees
H1B Sponsorship
Qualtrics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (99)
2024 (61)
2023 (53)
2022 (111)
2021 (86)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2023-06-28Private Equity
2023-06-28Debt Financing· $1B
2023-03-12Acquired
Leadership Team
Brian Stucki
President & COO
JoCee Porter
Software Engineer
Recent News
Fierce Healthcare
2025-12-22
Columbia West
2025-12-13
Company data provided by crunchbase