ProbablyMonsters · 2 months ago
Senior Social Media Manager
Texas, United States
Full-time
Onsite
Senior Level
5+ years expProbablyMonsters is a AAA independent video game company that aims to change the way games are made. They are seeking a high-energy, highly strategic Senior Social Media Manager to lead the social media vision, strategy, and execution across multiple game properties while managing external agencies and internal partners.
Digital EntertainmentGamingVideo Games
Responsibilities
Develop and own the end-to-end social media strategy for multiple game titles across platforms including Twitter/X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels
Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences
Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy with major company and franchise milestones
Lead creative strategy for high-impact campaigns, announcements, trailers, character reveals, esports beats, and live-ops moments
Manage and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms
Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture
Manage a network of regional and global social media agencies, guiding their strategy, output, performance, and workflows
Serve as the central point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across all game properties
Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity
Collaborate closely with internal creative teams, including Publishing, Creative Services, Marketing, and game development teams, to ensure social content authentically represents the essence of each game, its world, characters, and player community
Translate game vision, narrative themes, and player insights into compelling, platform-native social storytelling that resonates with core players while also attracting a broader, more diverse audience
Partner with developers and creative stakeholders to proactively identify upcoming moments, content beats, and features that can drive excitement, community conversations, and long-term engagement
Own reporting, insights, and KPI tracking using tools such as Sprinklr, native platform analytics, and additional reporting suites
Translate analytics into actionable recommendations that improve performance, content quality, and audience growth
Continually refine best practices for social channels and partner with regional teams to localize and optimize strategies
Lead complex, multi-title social activations, ensuring flawless execution against deadlines, budgets, and creative standards
Identify cultural moments, platform trends, influencer opportunities, and real-time conversations relevant to each franchise
Drive always-on community engagement in collaboration with community management, ensuring consistency and responsiveness
Qualification
Required
5+ years of social media experience within gaming, entertainment, or consumer digital brands—either agency-side or in-house
Demonstrated expertise leading social strategy and executing large-scale programs with minimal oversight
Experience managing multiple agencies, content studios, and cross-functional partners
Strong understanding of gaming culture, player communities, social platform ecosystems, and content formats
Proven ability to develop and present clear, compelling creative briefs that inspire innovative work
Highly organized, detail-oriented, and capable of managing complex calendars, campaigns, and budgets
Strong analytical skills with familiarity using tools like Sprinklr, native analytics, and other measurement platforms
Exceptional communication skills - able to influence at all levels and across functions
Bachelor's degree in marketing, communications, journalism, or equivalent experience
Preferred
Experience managing social media for multiple game properties or live-service titles
Track record of delivering first-to-market, culturally relevant social activations
Experience working closely with game developers, publishing teams, community teams, or esports organizations
Benefits
Medical Coverage - health, dental, and vision.
Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance.
401(k) with an annual contribution by the Company.
Paid holidays and vacation, bereavement leaves, and parental leave.
Company
ProbablyMonsters
ProbablyMonsters builds AAA video game studios and interactive entertainment.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$218.8MKey Investors
LKCM HeadwaterJerry Jones
2021-09-01Series A· $200M
2019-10-09Series A· $18.8M
Leadership Team
Harold Ryan
CEO and Founder
Recent News
2025-11-10
Company data provided by crunchbase