Crocs, Inc. · 8 hours ago
Sr. Manager, Social Media, Influencer & Talent
Westwood, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$130K/yr - $140K/yr
8+ years expCrocs, Inc. is a company that values creativity and impact in every career. They are seeking a Sr. Manager for Social Media, Influencer, and Talent to lead their strategy and implementation, focusing on driving engagement and brand advocacy through innovative content and community connections.
ConsumerManufacturingShoes
Responsibilities
Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.), ensuring consistency with the overall brand narrative and marketing priorities
Develop always-on and campaign-specific content calendars that align with seasonal priorities and product launches
Partner closely with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification
Monitor social trends, emerging platforms, and consumer behavior to keep the brand culturally relevant and ahead of the curve
Ensure accurate distribution of reports detailing social media benchmarks, and strategies to improve our connection to consumers
Develop and be accountable for influencer marketing programs that drive authentic brand advocacy and measurable results
Identify and nurture connections with creators, tastemakers, and brand advocates who resonate with the company's values and audience
Lead influencer budgets, contracts, and deliverables in partnership with legal and procurement teams
Evaluate campaign impact using engagement, sentiment, and ROI metrics; translate insights into actionable strategies
Lead talent engagement strategies, including partnerships with celebrities, athletes, and cultural icons for Hey Dude Brand
Lead the day-to-day relationship with talent, ensuring contractual obligations are met
Collaborate with internal collaborators (PR, Legal, Creative) to negotiate partnerships and ensure deliverable alignment
Qualification
Required
BS or BA degree in business marketing or related field
At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products
Shown ability to lead others within a team or similar experience for 3 or more years
Intricate and knowledge of key global social platforms
Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Consistent record to develop and run cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales
Sophisticated analytical skills, ability to translate complex data into useful strategy
Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills
Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously
Deeply committed to mentoring and managing a team that delivers phenomenal results, and equally important, develops a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way
Preferred
MBA or similar degree highly desired
Agency management experience is a plus
Benefits
Medical, dental, and vision coverage
Life and AD&D
Short and long-term disability coverage
Paid time off
Employee assistance
Participation in a 401k program that includes company match
Many other additional voluntary benefits
Company
Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes.
5001-10000 employees
H1B Sponsorship
Crocs, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (18)
2022 (7)
2021 (6)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$200M2013-12-31Post Ipo Equity· $200M
2006-02-08IPO
Leadership Team
Andrew Rees
Chief Executive Officer
Susan Healy
Chief Financial Officer
Recent News
The Motley Fool
2025-12-26
2025-12-25
2025-12-20
Company data provided by crunchbase