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LaunchDarkly · 1 week ago

Principal Growth Marketer

United States

Full-time

Remote

Lead/Staff

$191K/yr - $263K/yr

12+ years exp

LaunchDarkly is a company focused on improving software delivery for digital businesses. They are seeking a Principal Growth Marketer to drive the strategy and optimization of the inbound funnel, collaborating across various teams to enhance growth and revenue generation.

Developer ToolsDevOpsSoftwareTest and Measurement

Responsibilities

Lead and orchestrate cross-functional growth strategies: Create the strategy for and guide cross-functional execution across marketing, SDRs, Sales, and product to optimize the inbound funnel, increase conversion, and drive sustainable revenue growth

Own the inbound conversion funnel: Analyze, optimize, and orchestrate the end-to-end growth funnel, from awareness through conversion, leveraging both self-service and sales-assisted motions

Integrate New Sources: Partner with inbound channel owners to identify and integrate new lead sources into our inbound framework

Portfolio Optimization: Continuously assess and optimize the mix of inbound lead types and the most effective handling across SDRs, Sales, AI, and self-serve paths

Define and deliver measurable impact: Set and track KPIs and growth targets aligned to company objectives, ensuring clear visibility into funnel performance and revenue contribution

Create and maintain a growth roadmap: Build a long-term growth strategy roadmap that drives enterprise-level impact and influences priorities and resource allocation

PLG and Sales Led: Collaborate closely with Product to enhance the self-service experience, drive higher PQL conversions, and leverage product insights to inform changes across the inbound funnel

Drive operational excellence: Lead initiatives across digital, website, product, marketing automation, and marketing operations to ensure scalable, high-performance demand capture systems

Establish growth experimentation frameworks: Champion structured cross-channel testing and learning practices to improve acquisition, activation, and conversion outcomes

Co-own the growth stack: Partner with Marketing Operations to ensure scalability, data integrity, and alignment of tools and technologies that power growth

Mentor and elevate the team: Guide other marketers, sharing best practices and fostering a culture of learning