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Earnix · 1 month ago

Head of Global Product and Customer Marketing

Boston, MA

Full-time

Onsite

Director/Executive

10+ years exp

Earnix is the premier provider of mission-critical, cloud-based intelligent decisioning across pricing, rating, underwriting, and product personalization. The Head of Global Product and Customer Marketing will develop and execute a comprehensive marketing strategy, lead a global marketing team, and drive customer engagement initiatives to support the company's growth into new insurance lines of business.

AnalyticsFinanceFinancial ServicesPredictive AnalyticsSaaSSoftware

Work & Life Balance

Responsibilities

Own global product marketing strategy across Earnix’s portfolio, aligning with product, sales, and customer success teams

Develop differentiated messaging and positioning that reflects Earnix’s category leadership and value proposition across various customer segments and lines of business

Lead competitive intelligence, market segmentation, and buyer persona development in close partnership with product management

Drive product launches and go-to-market execution, including enablement, content, and campaign strategy

Oversee the creation of compelling marketing collateral, including presentations, case studies, and white papers that effectively communicate product benefits

Lead, mentor, and develop a high-performing global Product and Customer Marketing team of 5 (and growing) currently spanning multiple regions, fostering collaboration, accountability, and professional growth

Build and scale customer marketing programs that deepen engagement, drive advocacy, and support expansion

Working closely with Customer Success, establish and maintain relationships with key customers to gather feedback and insights that inform product enhancements and marketing strategies

Develop case studies, testimonials, and customer success stories that showcase Earnix’s impact

Drive customer engagement strategies that enhance the customer journey and promote product adoption and retention

Partner with Customer Success and Sales to identify upsell/cross-sell opportunities, drive usage and retention

Work closely with Product Management, Sales, and Customer Success to ensure a unified and orchestrated approach in delivering customer value

Work closely with Growth, Brand, Communications and other Marketing teams to align marketing efforts with business goals and drive an integrated approach to execution

Foster a culture of collaboration and innovation within the marketing team and across the organization

Define key performance indicators (KPIs) to measure the effectiveness of product and customer marketing initiatives and report on campaign performance to stakeholders

Utilize data-driven insights to refine marketing strategies and improve ROI

Use data to refine messaging, improve campaign performance, and inform strategic decisions

Qualification

B2B SaaS marketingProduct marketing leadershipCustomer marketing strategyGlobal marketing team leadershipInsurtech experienceAnalytical skillsStorytelling skillsCommunication skillsInterpersonal skills

Required

10+ years of progressive experience in B2B SaaS marketing, in product and customer marketing leadership roles

Proven success in high-growth environments, ideally in Insurtech, Fintech, or enterprise SaaS with a focus on customer needs and market dynamics

Demonstrated success leading and scaling a global marketing team, with experience developing talent and building high-performing, collaborative cultures

Proven track record of building and leading successful product marketing teams and initiatives in multi-product, multi-national B2B organization

Strong storytelling skills with the ability to translate complex technology into compelling narratives across multi-product, multi-national organizations

Experience with building and operationalizing a global product marketing function; creating improved processes, role clarity and execution agility with key partners including product management, sales and customer success

Exceptional strategic thinking, analytical, and problem-solving skills

Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels