Georgetown University · 2 months ago
Director of Digital Engagement and Social Media
Maguire 4th Floor
Full-time
Hybrid
Lead/Staff, Director/Executive
$48K/yr - $88K/yr
5+ years expGeorgetown University is a prestigious institution located in the heart of Washington, D.C., and they are seeking a Director of Digital Engagement and Social Media. This role involves managing social media strategies for the university, collaborating with various stakeholders to enhance digital engagement, and leading a team to create innovative online experiences.
EducationHigher EducationUniversities
Responsibilities
Managing the top tier, institutional social media accounts for Georgetown University - containing nearly 1 million followers - and providing guidance to nearly 200 university social accounts as head of the Social Media Working Group
Developing and executing the overall strategy for social media and engagement efforts at Georgetown University
Serving as the institutional lead on social media, working collaboratively across the organization to create and nurture a unique 'voice and personality' for Georgetown University on social media and align strategic priorities, ensuring a more cohesive brand identity
Monitoring social media and digital platforms for emerging issues, flagging and working with communications and university colleagues to respond as necessary
Drafting, managing and approving day-to-day social copy and collateral, as well as general content creation across digital channels
Presenting metrics from social media posts, as well as strategic guidance for the best presentation of materials
Overseeing the Digital Media Associate who supports the university’s social media and digital engagement efforts
Collaborating with staff, faculty and students to foster a thriving community across social platforms and integrate social media into various academic and business units, producing truly innovative digital experiences for Georgetown’s online audiences
Coordinating with the Director of Editorial Services and Digital Content Producer and Web Editor to strategize on effective university content interesting to social media audiences, as well as methods for amplifying user-generated content on top-tier website
Qualification
Required
Bachelor's Degree
Demonstrated ability to employ both the newest and established best practices in a rapidly developing field of digital communications is required
5+ years of demonstrated communications experience required
Understanding of digital measurement analytics required
Experience working in digital media space necessary
Strong understanding of social media platforms and strategies required
Working understanding of technical requirements to execute digital engagement practices required
Strong interpersonal skills required to work collaboratively across many departments
Preferred
Experience with creative, design, and social media tools strongly preferred
Ability to articulate rapidly changing practices and strategies to internal audiences without strong backgrounds in the space strongly preferred
Demonstrated ability to guide senior leadership in a rapidly developing space that many have not experienced is strongly preferred
Experience and/or enthusiasm for website design and content creation, particularly with WordPress, strongly preferred
Benefits
Medical
Dental
Vision
Disability and life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
An array of voluntary insurance options
Company
Georgetown University
Georgetown University is an academic and research institution.
5001-10000 employees
H1B Sponsorship
Georgetown University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (89)
2023 (90)
2022 (77)
2021 (38)
2020 (52)
Funding
Current Stage
Late StageTotal Funding
$13.74MKey Investors
US Department of Commerce, Economic Development AdministationHyundai Hope On WheelsAndrew W. Mellon Foundation
2023-11-09Grant· $0.75M
2022-09-27Grant· $0.3M
2019-12-18Grant· $1M
Leadership Team
Randall Bass
Vice President, Strategic Education Initiatives
Bryan Alexander
Senior Scholar
Recent News
2025-11-06
Company data provided by crunchbase