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BOK Financial · 23 hours ago

Client Acquisition Marketing Strategist

Tulsa, OK

Full-time

Onsite

Senior Level

5+ years exp

BOK Financial is a stable and financially strong organization that has been growing alongside its clients for over a century. The Client Acquisition Marketing Strategist is responsible for developing and executing marketing strategies to attract and convert new consumer banking relationships, focusing on driving growth in deposit-related products.

BankingCredit CardsFinancial Services

Responsibilities

You will lead acquisition campaigns across paid digital, direct mail, email, and other channels

You will identify target audiences and marketing opportunities using data, segmentation, and client insights

You will develop compelling, targeted messaging to drive engagement and conversion

You will manage lower-funnel tactics that support account openings and new client acquisition

You will monitor campaign performance in real-time and optimize for cost-efficiency and ROI

You will collaborate with internal teams and agencies to ensure campaigns are compliant, aligned, and effective

Qualification

Performance marketingAudience segmentationMulti-channel campaignsAnalytical skillsMarketing platformsPC skillsCompliance knowledgeInterpersonal skillsProject managementCreative collaboration

Required

Bachelor's Degree in Marketing, Business, Communications, or related field

5+ years experience in performance marketing, acquisition marketing, or direct response marketing or an equivalent combination of education and work-related experience

Proven ability to develop and manage multi-channel campaigns with measurable business impact

Strong analytical skills with experience using data to drive decisions and optimize performance

Familiarity with marketing platforms and tools (e.g., Google Ads, Meta, CRM/email platforms, analytics dashboards, GA4)

Excellent interpersonal skills, including oral and written communication skills

Excellent project management skills and ability to coordinate multiple tasks simultaneously

Solid PC skills with spreadsheet and word processing software, including the ability to function proficiently in a Microsoft Office environment (Word, Excel, PowerPoint)

Experience working with compliance teams to ensure regulatory alignment

Develop & execute acquisition programs & campaigns to drive new client growth and business results

Balance between impulsive, timely campaigns and long-term strategic work

Be accountable for project management across multiple campaigns

Develop clear, concise briefs to inform highly impactful creative work

Collaborate with cross-functional stakeholders and agency partners on proposed creative

Support the development of integrated marketing campaigns across paid, owned, and earned channels

Proficient in leveraging audience segmentation and targeting strategies to enhance campaign relevance and effectiveness

Proficient in delivering actionable reporting on campaign performance, business impact, and optimization opportunities

Proficient in applying a test-and-learn approach to continuously refine messaging, creative, and channel strategies