DuPont · 1 month ago
Home Improvement Contractor Marketing Manager
Midland, MI
Contract
Hybrid
Senior Level
7+ years expDuPont is a company that empowers the world with essential innovations. They are seeking a Home Improvement Contractor Marketing Manager to lead the new product commercialization process, perform market research, and refine the Voice of End-User throughout the product development cycle.
Advanced MaterialsElectronicsInnovation ManagementMachinery Manufacturing
Responsibilities
Responsible for identifying un-met end-user needs through market research and jobsite visits to feed the product innovation pipeline. development process. These insights may impact aspects such as product features, user experience, naming, and packaging in both new and existing product lines
Responsible for leading the cross-functional team on New Product Launches and Commercialization: The contractor marketing manager will own the product’s go-to-market strategy and ensure there is a clear value prop aligned to the End-users unmet needs while ensuring that all messaging communicates the products features and benefits effectively
Be the product expert for our one and two-component foam product lines, understand product applications, and features, translating technical details into benefits for our end users
Manage existing products in the portfolio ensuring products continue to meet their value proposition post launch and when needed update or improve them to ensure continued end-user value
Work closely with the Strategic Marketing, Product Management, and Technical teams to lead the new product pipeline development and management process. Utilize innovation development best practices and work collaboratively to determine and influence the team’s approach to assessing and pursuing product growth opportunities
Continually monitor and refine Voice of Contractor (VOC) through the product development cycle
Create and execute end-user-based market research to build a clear roadmap of applications. This includes but is not limited to qualitative and quantitative forms of field-based observation days and other VOC capture methods
Maintain an awareness of trends in the industry and related industries and develop a deep understanding of the end user and incorporate these insights into successful new product launches
Unearth key market trends and emerging industry dynamics to define strategic issues and opportunities that may not otherwise have been on the radar
Determine value propositions for key end use segments; provide and refine CTQs for product development
Research competition and competitive offerings; determine competitive advantages and risks; forecast potential competitive responses and develop mitigation strategies
Support the Channel Marketing Leader with preparing for customer meetings, presentations, and line reviews
Develop and oversee product training for internal and external customers and end-users
Demonstrate deep curiosity to discover, learn, and challenge conventional “innovation thinking,” leveraging a proven ability to toggle between incremental and breakthrough thinking
Qualification
Required
Bachelor's degree in marketing, business, engineering or science required
Minimum 7 years of cross-functional business experience with proven ability to lead a results-oriented, cross-functional, multinational team in a fast paced and highly dynamic global environment
Solid general business acumen with strong analytical skills: ability to synthesize quantitative and qualitative information to support complex business hypotheses and data driven decisions
Exceptional organizational and management skills; ability to manage multiple projects/people, influence business decisions, meet deadlines, and strong attention to detail
Willing to travel 25-30% and spend time on active jobsites
Preferred
Experience in construction, hardware, and retail home improvement
Networker with strong influencing skills and the capability to earn broad-based credibility with internal and external shareholders
High energy, perseverance, extroverted, creative problem solver with tremendous curiosity and a proven ability to build something new
Emotionally intelligent and coachable and seeks continuous improvement
Results driven, develops ambitious goals and establishes clear priorities and responsibilities to achieve them, managing projects, activities and resources effectively
Mature and confident executive with his/her personal ego in check. Comfortable working within a flat structure with a focus on the success of the broader team and organization as the means to personal success
Excellent verbal and written communication skills with the ability to adapt messages to a broad range of audiences
Benefits
Comprehensive pay and benefits package
Company
DuPont
DuPont offers construction materials, fabrics, packaging materials, and solutions.
10001+ employees
H1B Sponsorship
DuPont has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (13)
2023 (10)
2022 (14)
2021 (25)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-06-03IPO
Leadership Team
Lori Koch
Chief Executive Officer
Daryl Roberts
Senior Vice President, Chief Operations & Engineering Officer
Recent News
2026-01-21
2026-01-20
Research & Development World
2026-01-16
Company data provided by crunchbase