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Publicis Collective · 1 day ago

Manager, Paid Social

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

$74K/yr - $101K/yr

3+ years exp

Publicis Collective is committed to redefining the future of marketing by connecting media, data, technology, and teams to achieve business outcomes. The Manager, Paid Social will oversee social media campaign development and activation, manage a team of Analysts/Sr. Analysts, and drive strategic paid social expertise within the team to meet client objectives.

AdvertisingAnalyticsCRMDigital Marketing

Responsibilities

Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps

Lead RFPing and compiling tactical recommendations

Assist in training, mentoring, and developing team members

Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development

Adopt established account management standards and enhance campaign best practices

Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services

Champion and facilitate communication and collaboration within the team and the agency

Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies

Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel

Provide oversight and direction to team of dedicated social media buyers

Lead regular check-ins on campaign performance and track against KPIs

Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies

Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results

Qualification

Paid social media campaignsFacebook ads platformTwitter ads platformAnalytics skillsMicrosoft Office SuiteLeadership experienceOrganizational skillsCommunication skillsProblem-solving skillsCollaborative team setting