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People Inc. · 1 day ago

Associate Director, Paid Media

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$110K/yr - $130K/yr

10+ years exp

People Inc., the largest digital publisher in America, is seeking an Associate Director to join the Paid Media team. The role involves managing a team of specialists to oversee branded content distribution and social advertising campaigns, focusing on Health and Finance advertisers while optimizing campaign performance and cost efficiency.

AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing

H1B Sponsor Likely

Responsibilities

Oversee day-to-day operations of team of 2-5 specialists ensuring full delivery of our contractual obligations while delivering on performance KPIs and managing monthly spend in line with budgets

Train and develop team members, expanding their knowledge base and skillset to further professional development and improve quality of output

Partner with Account Strategy, Revenue Operations, and Ad Operations leadership to streamline operations and eliminate process gaps

Provide strategic oversight of monthly pacing of revenue, spend, and margins, ensuring clear visibility and actionable insights

Provide regular and actionable feedback to team members to foster their growth and career paths

Identify team needs and provide recommendations to address bottlenecks

Provide pre-sale planning support to Sales and Account Strategy to ensure media plans are operationally and economically viable before being presented to clients

Establish new processes to elevate the team’s execution and deliver improved performance for our clients and expanded margins for our business

Proactively anticipate leadership needs and provide actionable insights to enable effective decision making

Independently respond to client and stakeholder communications with clarity, accuracy, and accountability

Qualification

Digital advertising experienceSEMSocial advertisingPeople managementAnalytical abilitiesHigh proficiency in ExcelAnalytics platformsPharmaceutical advertising experienceCommunication skillsPresentation skillsProblem-solving skillsCollaborative spiritFast-paced environment adaptability

Required

B.A. in marketing, business, communications, or related field preferred, but additional relevant experience can substitute on a year-for-year basis

10+ years of professional experience in digital advertising

6+ years executing SEM, Social and/or Native advertising platforms

3+ years as a people manager

Strong communication and presentation skills, with a knack for distilling complex data to draw and surface concise, actionable insights

Competency in applied math and algebraic problem-solving to derive and validate media metrics

Proven quantitative analytical abilities

High proficiency in Excel

Experience with analytics & BI platforms

Motivated self-starter with a collaborative and entrepreneurial spirit

Thrive in a fast-paced environment, with multiple demands and shifting priorities

Preferred

Experience in Pharmaceutical advertising

Benefits

Medical

Dental

Vision

Prescription drug coverage

Unlimited paid time off (PTO)

Adoption or surrogate assistance

Donation matching

Tuition reimbursement

Basic life insurance

Basic accidental death & dismemberment

Supplemental life insurance

Supplemental accident insurance

Commuter benefits

Short term and long term disability

Health savings and flexible spending accounts

Family care benefits

A generous 401K savings plan with a company match program

10-12 paid holidays annually

Generous paid parental leave (birthing and non-birthing parents)

Pet insurance

Accident

Critical and hospital indemnity health insurance coverage

Life and disability insurance

Company

People Inc.

People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.

Founded in 1996

New York, New York, USA

1001-5000 employees

https://www.people.inc/

H1B Sponsorship

People Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)