Director of Product Marketing, Platform jobs in United States
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Justworks · 4 hours ago

Director of Product Marketing, Platform

positionNew York, NY
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff
money$198K/yr - $238K/yr
date8+ years exp

Justworks is a company focused on helping businesses address HR issues and facilitating their growth. They are seeking a Director of Product Marketing for their Platform, who will lead core verticals and oversee a portfolio of solution-focused teams, ensuring effective market positioning and impactful product launches.

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H1B Sponsor Likelynote

Responsibilities

Lead and manage a team of Product Marketing Managers supporting key Platform solutions: Benefits, Compliance & Risk, Tax, Integrations, People Tools, Mobile, Payments, and Global Hiring
Serve as the strategic partner to Product Marketing and Product leadership, influencing roadmap and feature prioritization with customer and market insight
Elevate the value story of Justworks’ core platform infrastructure—ensuring our solutions are positioned clearly and competitively in market, across launches, campaigns, and lifecycle GTM efforts
Shape team operating models, rituals, and development plans to enable consistent execution, cross-functional alignment, and PMM craft excellence
Translate platform-level innovation (e.g., One Justworks, Payments modernization) into clear messaging strategies for both external audiences and internal GTM teams
Align your team’s work to Justworks' broader ICP, growth strategy, and platform vision—ensuring all messaging ladders up to a coherent value narrative
Guide the development and execution of launch GTM plans across your portfolio—including messaging, sales enablement, launch content, and adoption metrics
Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve
Collaborate with peers in the Growth and Audience PMM verticals to ensure platform narratives are integrated across acquisition, expansion, and retention initiatives
Partner with cross-functional leaders in Product, Engineering, Marketing, Revenue Effectiveness, Sales, and Customer Success to drive execution and resolve blockers

Qualification

Product marketing experienceGo-to-market strategyCross-functional leadershipSaaS experienceAnalytical mindsetCommunication skillsMentoring marketersCustomer-centric orientationOperational leadershipCollaborative energyNimble learningHR techGrowth mindsetResults-driven

Required

Minimum of 8 years of experience in product marketing or related functions (e.g., strategy, product, GTM), with at least 4 years of experience managing PMMs or marketers in a SaaS or tech company
Proven track record of leading go-to-market strategy for platforms, ideally in B2B, fintech, or HR tech
Experience managing PMM teams that support multiple product areas simultaneously
Experience working closely and within integrated GTM efforts spanning Marketing and Revenue teams
Deep understanding of product marketing craft: segmentation, positioning, messaging, enablement, research, and launch planning
Strong communication and storytelling skills—capable of translating technical or complex ideas into compelling, accessible narratives
Analytical mindset with comfort using metrics, customer insights, and qualitative/quantitative research to drive decision-making
Strong cross-functional leadership skills with a track record of influencing product and business strategy
Passion for mentoring and developing high-performing marketers

Preferred

Familiarity with financial services, benefits, HR tech, or compliance products a plus

Benefits

Great benefits
Wellness program offerings
Company retreats

Company

Justworks

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Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
dateFounded in 2012
location
New York, New York, USA
people-size1001-5000 employees
web-link
https://www.justworks.com

H1B Sponsorship

Justworks has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (19)
2023 (15)
2022 (19)
2021 (6)
2020 (4)

Funding

Current Stage
Late Stage
Total Funding
$159.84M
Key Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M

Leadership Team

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Michael Seckler
Chief Executive Officer
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David Feinberg
Senior Vice President Risk & Insurance Programs
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Recent News

Index Ventures
Index Ventures Portfolio
2025-12-29
Built In
The Power of Purpose: Inside Justworks’ Mission-Driven Culture
2025-11-23
PR Newswire
Schoolyard Social Launches App That Turns Competition Into Community
2025-10-30
Company data provided by crunchbase