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Known · 1 day ago

Specialist, Programmatic

New York, NY

Full-time

Hybrid

Entry, Mid Level

$65K/yr - $80K/yr

2+ years exp

Known is a modern marketing company that combines art and science to deliver innovative marketing solutions. They are seeking a Programmatic Trader to create, maintain, and optimize programmatic campaigns, leveraging analytics and automation to enhance client ROI.

AdvertisingBusiness DevelopmentMarketingSocialSocial Media

Responsibilities

Independently construct and occasionally present campaign-related analyses and results, encompassing aspects like audience insights, bidding strategies, experiment outcomes, and landing page tactics

Assist in all facets of a programmatic campaign build, from account configuration, media strategy, campaign setup, ad trafficking, to QA

Implement optimizations and new campaign strategies to enhance performance

Propose innovative analytical methodologies for campaign optimization

Ensure data accuracy by reviewing and conducting audits, or by creating new analyses that better cater to our clients or boost our efficiency

Daily monitoring, management, analytics, optimization, and development of assigned campaigns

Develop novel strategies (algorithms, models, automation) to optimize KPIs and enhance Known IP

Utilize existing software infrastructure for trafficking, performance evaluation, and media analysis

Qualification

Programmatic advertisingProgrammatic platformsData analyticsExcel proficiencyStatisticsData visualization toolsTime managementAttention to detailVerbal communicationWritten communication