Linnaeus · 1 month ago
Global Social Media & Brand Content Director - Mars Veterinary Health
Support Office - Corporate DX
Full-time
Hybrid
Director/Executive
$170K/yr - $265K/yr
8+ years expLinnaeus is part of the Mars Petcare family, dedicated to providing exceptional veterinary care. The Global Social Media & Brand Content Director will lead the creative vision and strategy for digital and social initiatives, focusing on building brand awareness and engaging pet owners through innovative content and storytelling.
Health CareVeterinary
Responsibilities
Lead the development of the creative vision for digital and social initiatives that align with brand values, veterinary expertise, and pet owner needs
Drive big campaign ideas that work across digital platforms (social, web, email, video, paid media)
Oversee concepting, creative direction, and execution of content including video, graphics, animations, and UGC
Lead MVH’s global digital storytelling, content creation, and social media strategy
Direct the social media content strategy (organic and paid) across platforms like Instagram, TikTok, Facebook, YouTube, and emerging channels
Ensure creative is optimized per platform, audience segment, and trend relevance
Guide storytelling that educates, inspires, and supports pet owners at every stage of their pet’s life
Oversee a multidisciplinary creative team responsible for developing compelling digital campaigns, social-first content, and engaging brand experiences across all platforms
Lead, mentor, and grow a high-performing in-house or hybrid creative team (designers, copywriters, content producers)
Partner with Marketing, Veterinary Experts, and Medical Teams to translate complex pet health topics into engaging, accessible content
Collaborate with agencies and external partners on larger brand initiatives and campaigns
Live and exemplify the Five Principles of Mars, Inc. within self and team
Other job duties as assigned
Qualification
Required
Bachelor's degree in Communications, Public Relations, Journalism, or a related field
8+ years of experience in digital or social media creative roles, with at least 3 in a senior or director-level position
Proven experience leading digital storytelling and content creation for consumer brands — ideally in wellness, pet care, healthcare, or lifestyle
Deep understanding of social media platforms, visual storytelling, influencer content, and audience engagement
Strong leadership and communication skills; experienced in managing and inspiring creative teams
A passion for pets and empathy for pet owners — understanding their emotional connection and decision-making journey
Portfolio demonstrating multi-platform campaigns, video content, and social-first creative work
Preferred
Master's degree preferred
Experience in DTC (direct-to-consumer) brand marketing
Familiarity with SEO, CRM content, or community-building strategies
Benefits
Competitive salary with paid time off & holidays so you can spend time with the people you love.
Medical, dental, and vision insurance for you and your loved ones.
Fertility and family-building assistance.
Paid Parental leave.
Practice Paid Basic Life Insurance.
Practice Paid Short- and Long-Term Disability.
Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match.
Commuter Benefits.
Legal Plan.
Health Savings Account & Flexible Spending Account.
Mental health support and resources.
Paid Volunteering.
Student Debt Relief (for full-time DVMs).
A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more.
Company
Linnaeus
Linnaeus Veterinary Ltd (A Mars Company).
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-06-07Acquired
Company data provided by crunchbase