Expo Home Improvement · 1 month ago
Social Media Strategist
Farmers Branch, TX
Full-time
Onsite
Mid Level
3+ years expExpo Home Improvement is seeking a Social Media Strategist to oversee and optimize paid social media advertising efforts. The role involves developing and executing campaigns across various platforms while collaborating with internal teams to drive lead generation and measurable ROI.
ConstructionHome ImprovementHome RenovationResidential
Responsibilities
Develop, execute, and optimize paid social media campaigns across platforms including Meta (Facebook/Instagram), TikTok, and Pinterest, and other platforms
Manage campaign budgets, pacing, and performance to ensure cost-efficient lead generation and conversion
Continuously test ad formats, messaging, creative, and audience targeting to identify top-performing combinations
Implement tracking, attribution, and performance measurement to understand ROI and inform future spend
Partner with the Creative Strategist to concept and brief new ad creative that aligns with performance goals and brand standards
Collaborate with the Brand Strategy Manager to ensure paid efforts align with overall brand positioning and market priorities
Identify audience insights and trends that inform campaign targeting and creative direction
Contribute to the overall demand generation strategy and share performance learnings across the marketing team
Monitor daily campaign performance and adjust strategies to improve cost per lead (CPL), conversion rates, and lead quality
Provide regular reporting and analysis on campaign performance, including insights and actionable recommendations
Maintain an ongoing testing roadmap focused on improving lead efficiency and campaign scalability
Qualification
Required
3–5 years of experience in paid social media advertising, ideally in a lead generation or performance marketing environment
Proven track record of managing and optimizing Meta Ads Manager campaigns and experience with other platforms (LinkedIn, TikTok, YouTube, etc.)
Strong understanding of funnel strategy, audience segmentation, A/B testing, and creative performance analysis
Comfortable working with analytics dashboards (Google Analytics, Meta Insights, HubSpot, etc.) and interpreting data to make decisions
Excellent collaboration and communication skills with both creative and analytical teams
Ability to manage multiple campaigns and priorities in a fast-paced environment
Preferred
Experience working with home improvement, consumer services, or retail industries
Familiarity with CRM and lead management systems (e.g., HubSpot, Salesforce)
Understanding of SEO, organic social, and how paid fits within a holistic digital strategy
Creative eye for ad copy and visual performance optimization
Company
Expo Home Improvement
Expo Home Improvement provides home remodeling services.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-03-07
2023-10-20
Company data provided by crunchbase