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Verisk · 1 week ago

Marketing Operations, Strategist

Jersey City, NJ

Full-time

Hybrid

Senior Level

5+ years exp

Verisk is a leading data analytics and technology partner to the global insurance industry. The Marketing Operations Strategist will manage and optimize the marketing technology stack, ensure compliance with regulations, and lead account-based marketing operations.

AnalyticsFinancial ServicesHealth CareInformation ServicesInsurancePublic RelationsRisk Management

Responsibilities

Manage and optimize the full marketing technology stack, ensuring seamless integration and performance across platforms

Lead ABM operations, including audience segmentation, campaign execution, and performance tracking

Ensure compliance with global marketing regulations (e.g., GDPR, CCPA) and cookie consent management

Oversee email marketing compliance and best practices, including opt-in/opt-out processes and preference center management

Collaborate with cross-functional teams to implement and maintain marketing compliance frameworks

Manage marketing operations projects from planning through execution, ensuring timely delivery and alignment with business goals

Support budget planning and tracking for marketing technology and operations initiatives

Analyze and report on marketing operations performance, identifying opportunities for process improvement and efficiency gains

Serve as a subject matter expert on marketing operations tools and processes

Qualification

Marketing technology stackAccount-Based Marketing (ABM)Global marketing complianceAI based workflowsProject managementStakeholder managementCommunication skillsOrganizational skillsTeam playerAdaptability