Shriners Children's · 2 months ago
Director, Digital Content Marketing
Tampa, FL
Full-time
Onsite
Director/Executive
7+ years expShriners Children’s is an organization recognized for its excellence in pediatric specialty care and is seeking a Director of Digital Content Marketing. This role is responsible for developing and executing a content strategy that enhances brand trust and digital engagement, while overseeing a team focused on creating compelling content across various platforms.
Child CareHealth CareHealth DiagnosticsMedicalNon Profit
Responsibilities
Lead and develop a high-performing team of (social media managers and content creators) within a growing marketing department
Partner closely with digital operations, analytics and video production team to elevate storytelling across channels
Establish direction and guidance for facility marketing teams anchored by mission and broader brand strategy
Shape the voice, tone, and presence of one of healthcare’s most trusted nonprofit brands
Use emerging content strategies, social trends, and evolving AI-driven search/discovery behavior to drive meaningful patient inquiries, donor engagement, and brand affinity
Translate digital marketing and brand strategy into annual and quarterly content plans across web, social, and multimedia channels
Guide content development that includes storytelling, written content, photography, and strategic integration of video assets
Establish and manage a corporate editorial calendar and content governance framework
Ensure content is accessible, brand-aligned, culturally inclusive, and compliant with HIPAA, privacy standards, and WCAG accessibility
Provide creative direction and quality oversight across all content formats
Lead strategy, publishing, and performance across organic social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.)
Strengthen brand trust, reputation, and audience engagement through proactive community-building
Manage review and reputation systems, including profile optimization, response workflows, and issue escalation
Monitor trends, conversations, and emerging behaviors using social listening and insights tools
Support compliant creator and influencer partnerships that amplify our mission
Apply SEO and structured-content best practices to improve discoverability of conditions, treatments, and organizational impact
Optimize content for AI-driven search behaviors, including natural-language queries and emerging search interfaces
Partner with analytics to assess performance across reach, engagement, sentiment, and conversion metrics
Use data insights to refine storytelling approaches, content mix, posting cadence, and optimization strategies
Identify trending topics and audience needs through social listening, forums, and AI-assisted research
Collaborate with marketing peers, philanthropy, clinical leaders, patient experience, and provider relations to source meaningful stories
Coordinate with the video production team to integrate video assets strategically, ensuring alignment with priorities and tone
Provide training for internal contributors on storytelling, content basics, and social engagement best practices
Manage creative partners, agencies, and freelancers as needed
Lead, mentor, and develop a team of social media and content professionals, fostering a culture of creativity, collaboration, and continuous improvement
Partner with analytics to ensure content is insight-driven and performance-informed
Maintain platforms and tools including CMS workflows, social publishing tools, DAM, listening systems, and dashboards
Steward budgets for content creation and amplification in alignment with digital marketing priorities
Qualification
Required
7+ years of experience in digital/content marketing, including at least 3 years leading content or social teams
Experience managing creators, social strategists, or content teams in fast-paced environments
Demonstrated success producing or directing multi-format content—including working with video assets, even if not a hands-on editor
Strong understanding of SEO, search evolution, and AI-driven discovery
Experience with social media management and creative tools (Meta, Hootsuite, Talkwalker, Adobe Creative Cloud, Canva, CapCut) and social/content management platforms
Data literacy—ability to interpret performance insights and adjust strategy accordingly
Experience working in regulated or compliance-driven environments
Excellent communication, collaboration, and stakeholder management skills
Bachelor's Degree in marketing, communications, digital media, journalism, public relations or related field
Preferred
Experience in healthcare, nonprofit, or complex multi-location organizations
Familiarity with review management platforms and provider profile optimization
Background in newsroom-style storytelling or digital journalism
Experience working with creators/influencers within compliance frameworks
Understanding of content accessibility standards (WCAG) and inclusive design
Benefits
Medical coverage on their first day
403(b) and Roth 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service
Paid time off
Life insurance
Short term and long-term disability
Flexible Spending Account (FSA) plans
Health Savings Account (HSA)
Tuition reimbursement
Home & auto
Hospitalization
Critical illness
Pet insurance
Company
Shriners Children's
Shriners Children’s provides medical care to children and families.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
C
Craig Ono
Chief of Staff
John McFarland
Chief Information Officer
Recent News
Sports Business Journal
2025-12-22
Shriners Hospitals for Children – Canada
2025-11-28
2025-11-26
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