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The Depository Trust & Clearing Corporation (DTCC) · 19 hours ago

Business Marketing Director

Jersey City, NJ

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

The Depository Trust & Clearing Corporation (DTCC) is at the forefront of innovation in the financial markets, committed to employee growth and success. The Director of Marketing for the Chief Client Office will develop and execute cross-channel marketing strategies to enhance client engagement and drive revenue, working closely with various teams to align marketing efforts with business objectives.

FinanceFinancial ExchangesFinancial ServicesInformation Technology

Responsibilities

Act as a true client partner, liaise/advise directly with stakeholders within the CCO organization and other key internal stakeholders to understand business goals and translate them into integrated and outcome driven marketing programs

Understand market drivers and competitive landscape to continuously evolve marketing strategies and maintain a competitive edge

Build client personas and segment focused engagement strategies in partnership with other client facing teams to align Marcoms plans to a more client centric mindset

Develop and guide integrated multi-channel marketing programs (e.g. web, email, events, social, paid media, etc…), working directly with CCO leaders in Relationship Management and Growth, along with internal Marcoms teams and business partners to translate business goals into strategic, measurable, audience aligned marketing goals

Lead client acquisition, expansion, and retention programs—partnering with business-aligned marketers and client facing teams, to drive segment-focused initiatives that deepen client relationships and contribute to revenue growth

Oversee the development of compelling content and thought leadership programs, by deeply understanding the needs of our clients, synthesizing key insights and partnering with the content and creative team to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences

Work with event marketing to develop and execute proprietary client engagement opportunities across thought leadership, roundtable and hospitality engagements, along with managing CCO participation at third party events

Engage with PR to facilitate media engagements and interviews for the Chief Client Officer to drive top tier coverage

Collaborate with M&C channel leads (Events, Social, Web etc…) and discipline teams (design, content, video etc) to ensure marcoms plans are implemented effectively across all platforms, with consistent measurement and optimization practices

Partner with regional marketing counterparts to provide direction on client engagement and demand generation initiatives by region

Lean into AI and Technology advancements across the Marcoms stack to drive efficiency, creativity and greater performance of audience-based Marcoms campaigns

Leverage data and analytics to track program, content and channel performance to identify opportunities for improvement and communicate impact to stakeholders

Qualification

Marketing leadershipFinancial services experienceDigital marketingBrand strategyDemand generationClient engagementStrategic orientationHands-on operatorDrive for resultsCollaborative mindset