Peak Support · 2 months ago
Content Marketing Manager
United States
Full-time
Remote
Mid LevelPeak Support, a fast-growing business process outsourcing organization, is committed to providing exceptional support to high-growth companies. They are seeking a Content Marketing Manager to create engaging content, track performance, and develop content strategies while collaborating with various teams to enhance brand visibility and drive customer engagement.
Business DevelopmentCustomer ServiceOperating Systems
Responsibilities
Write engaging, high-quality content tailored to target audiences, including blog posts, whitepapers, case studies, social media posts, email campaigns, and website copy
Develop content that aligns with brand voice, SEO best practices, and marketing objectives (e.g., lead generation, customer retention)
Collaborate with design and product teams to create multimedia content (e.g., infographics, videos, or interactive assets)
Adapt content for various channels, ensuring consistency and optimization for each platform (e.g., LinkedIn posts, email newsletters, landing pages)
Optimize bottom of funnel web pages for conversions
Stay updated on industry trends to produce timely, relevant, and thought-leadership content
Create and implement UTM parameters for all content campaigns to track performance across channels (e.g., email, social media, paid ads, organic search)
Monitor and analyze content performance using tools like Google Analytics, HubSpot, or similar platforms to measure KPIs such as click-through rates, engagement, conversions, and attribution
Generate detailed reports on content performance, identifying trends, successes, and areas for improvement
Optimize content strategies based on data insights, adjusting messaging, formats, or distribution channels to maximize ROI
Conduct A/B testing on content elements (e.g., headlines, CTAs) to improve performance
Develop and maintain a content calendar to ensure consistent, timely delivery of content across all channels
Collaborate with marketing, sales, and product teams to align content with campaign goals and customer journey stages
Identify content gaps and opportunities through audience research and competitive analysis
Support SEO initiatives by incorporating keyword strategies and optimizing content for search visibility
Work with paid media teams to integrate UTM tracking into advertising campaigns
Partner with social media and email marketing teams to ensure cohesive messaging and tracking
Coordinate with external vendors (e.g., freelancers, agencies) for content production or analytics support as needed
Qualification
Required
Experience in content marketing, with a proven track record of creating high-performing content
Expertise in UTM Parameters: Demonstrated ability to create, implement, and analyze UTM parameters for tracking content performance across digital channels
Writing Proficiency: Exceptional writing and editing skills, with experience crafting content for diverse formats (blogs, emails, social posts, whitepapers) and audiences
Strong understanding of analytics tools (e.g., Google Analytics, HubSpot, etc.) and proficiency in interpreting data to drive decisions
Familiarity with content management systems (e.g., WordPress, etc.)
Amenable to working East Coast hours
Highly organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong collaboration and communication skills to work effectively with cross-functional teams
Preferred
Experience with marketing automation platforms (e.g., Hubspot, etc.) and familiarity with SEO tools (e.g., SEMrush, Ahrefs) a plus
Bachelor's degree preferred; MBA is a plus
Benefits
Work from Home PLUS
Tremendous opportunities for growth
Company
Peak Support
Peak Support provides customer service, sales operations, and business process outsourcing to high-growth companies.
Founded in 2015
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-09-18Acquired
Leadership Team
Jonathan Steiman
Founder & CEO
Hannah Steiman
Co-Founder & Head of Growth
Recent News
PR Newswire
2023-10-26
Company data provided by crunchbase