Association for Talent Development (ATD) · 2 weeks ago
Marketing Manager, Membership Products
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
5+ years expThe Association for Talent Development (ATD) is seeking a Marketing Manager for Membership Products to support their broader Marketing team. The role involves developing and executing membership acquisition and retention campaigns, managing marketing strategies, and analyzing member behavior to enhance marketing programs.
Responsibilities
Developing a comprehensive Membership marketing strategy that includes product value propositions and promotional plans to grow our membership across key audiences and retain our base members
Developing creative and innovative campaigns that drive action, engagement, and advocacy among our key audiences. ATD has an in-house team of graphic designers to bring creative requests to life
Analyzing member behavior and performance trends to optimize and enhance marketing programs
Managing a variety of simultaneous campaigns for multiple products from ideation to execution across paid, owned and earned channels
Coordinating marketing needs for ATD chapters and ATD Press publications
Using analytics to identify key areas of growth and optimize cost per acquisition
Adapt marketing to specific segments and tracking behavior and adjusting marketing to be audience segment-specific
Demonstrating excellent project management skills, including external vendor management
Is highly accountable for their work
Managing 2 marketing specialists and working within a Marketing team of other Product Managers, and business line owners to execute on an over-arching organizational strategy
Qualification
Required
At least 5-7 years' experience
Experience growing and retaining membership in a B2B or B2C organization
Experience with customer centric audience marketing and analyzing data related to specific customer segments
Adept at setting up and executing multi-faceted campaigns across Google Ad Words, Facebook, LinkedIn, Instagram and Portfolio
Proven organizational, project management, leadership, and communication skills required
Excellent written and verbal communication skills a must
A will to win, grow and succeed
An entrepreneurial spirit and team player
Bachelor's degree in Marketing, or related field, highly preferred
Preferred
Experience executing successful influencer strategies is a plus
Subscription and direct mail experience a plus
Benefits
Medical, dental, and vision benefits
Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
403(b) plan with 6% company match and immediate vesting on employee contributions
Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
Flexible Spending and Health Savings accounts
Free Headspace membership
Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
Tuition Assistance
Wellness library and events (virtual and in-person)
Life insurance
Accident, critical illness, and hospital indemnity
Company paid Teladoc visits
Short- and long-term disability
Pet insurance
Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)
Company
Association for Talent Development (ATD)
The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations.
51-200 employees
H1B Sponsorship
Association for Talent Development (ATD) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (3)
2022 (1)
Funding
Current Stage
Growth StageLeadership Team
John Cone'
Catalyst - Chief Talent Development Officer Think Tank
Company data provided by crunchbase