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Fanatee · 1 month ago

Senior Marketing Performance Analyst

Hybrid

Full-time

Hybrid

Senior Level

Fanatee is seeking a strategic and experienced Senior Marketing Performance Analyst to lead their marketing team. This role focuses on optimizing marketing strategies through deep data analysis and actionable insights to enhance campaign performance across their game portfolio.

Digital EntertainmentGamingVideo Games

Growth Opportunities

Responsibilities

Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives

Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization

Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement

Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements

Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies

Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition

Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team

Qualification

Advanced marketing principlesData analysisOnline advertising managementData visualization toolsMicrosoft Office proficiencyEnglish proficiencyAttention to detailProblem-solving skillsTeam collaborationCommunication skills

Required

Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field

Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management

Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly

Experience in managing online advertising campaigns, with a proven track record of driving measurable results

Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets

Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively

Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment

Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets

Preferred

Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential

Extensive experience in mobile game advertising