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Canonical · 1 month ago

Product Marketing Manager – IoT & Embedded Systems

United States

Full-time

Remote

Mid Level

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. The Product Marketing Manager – IoT & Embedded Systems will drive adoption and commercial success of Canonical’s IoT portfolio, developing marketing strategies and collaborating with various teams to position the company's IoT solutions for growth.

Computer Software

Responsibilities

Develop and execute go-to-market (GTM) strategies for a range of IoT products

Lead messaging and positioning efforts ensuring our products stand out in a competitive market

Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials

Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth

Launch new products and features, leading cross-functional teams to drive awareness and adoption

Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly

Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base

Plan and execute global events, live webinars, and community meetups that align with our GTM priorities

Qualification

IoT expertiseEmbedded systems knowledgeGo-To-Market strategyProduct marketing experienceDemand generationData-driven mindsetStorytelling skillsCommunicationGrowth mindset