Canonical · 1 month ago
Product Marketing Manager – IoT & Embedded Systems
United States
Full-time
Remote
Mid LevelCanonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. The Product Marketing Manager – IoT & Embedded Systems will drive adoption and commercial success of Canonical’s IoT portfolio, developing marketing strategies and collaborating with various teams to position the company's IoT solutions for growth.
Computer Software
Responsibilities
Develop and execute go-to-market (GTM) strategies for a range of IoT products
Lead messaging and positioning efforts ensuring our products stand out in a competitive market
Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials
Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth
Launch new products and features, leading cross-functional teams to drive awareness and adoption
Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly
Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base
Plan and execute global events, live webinars, and community meetups that align with our GTM priorities
Qualification
Required
A passion for technology and open source—you get excited about innovation, software, and community-driven development
Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences
Growth mindset—someone who thrives on experimentation, learning, and continuous improvement
Excellent communication skills, both written and verbal
Preferred
Data-driven mindset, using insights to refine strategies and improve performance
Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions
Experience with demand generation, understanding how to translate GTM strategies into pipeline growth
Comfort working cross-functionally with product, sales, partners, and marketing teams
Benefits
Distributed work environment with twice-yearly team sprints in person
Personal learning and development budget of USD 2,000 per year
Annual compensation review
Recognition rewards
Annual holiday leave
Maternity and paternity leave
Team Member Assistance Program & Wellness Platform
Opportunity to travel to new locations to meet colleagues
Priority Pass and travel upgrades for long-haul company events
Company
Canonical
We deliver open source to the world faster, more securely and more cost effectively than any other company.
Founded in 2004
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kara Stemig
Partner Marketing Manager, Public Cloud
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