PEMCO · 1 week ago
Marketing Manager - Growth & Retention
Seattle, WA
Full-time
Hybrid
Mid, Senior Level
$124K/yr - $152K/yr
7+ years expPEMCO is a mutual insurance company focused on providing outstanding customer service and community impact. The Marketing Manager – Growth and Retention is responsible for designing and optimizing customer loyalty and retention programs to enhance customer lifetime value and drive business growth.
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Responsibilities
Loyalty Program Strategy & Execution – Lead the development, launch, and continuous optimization of loyalty and rewards programs that drive retention, engagement, and new customer acquisition
Program Management & Delivery – Own the end-to-end delivery of loyalty and retention programs, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes
Partnership Development – Identify, negotiate, and manage partnerships that expand the value and reach of rewards offerings, creating benefits for both current and prospective members
Customer & Prospect Engagement Campaigns – Plan and execute cross-channel campaigns (email, SMS, digital, social, direct mail) to increase program participation, strengthen advocacy, and support sales growth
Data-Driven Optimization – Analyze member and prospect data, retention trends, and program performance to generate insights, refine strategy, and improve ROI
Sales Alignment & Growth Enablement – Collaborate with sales teams to integrate loyalty initiatives into acquisition strategies, providing tools that help attract, convert, and retain new customers
Cross-Functional Collaboration – Partner with cross-functional experts and stakeholders to build and integrate loyalty initiatives into broader enterprise programs
Performance Reporting – Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights
Innovation & Best Practices – Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts
Brand & Compliance Alignment – Ensure all loyalty communications and initiatives reflect PEMCO’s brand values, voice, and compliance requirements
Demonstrate behaviors consistent with PEMCO's policies, values, code of ethics, and business conduct
Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More
Other duties as assigned
Qualification
Required
B.A. or B.S. degree or equivalent work experience (Marketing, Business, or related field of study)
7–10 years of experience in marketing with deep expertise in loyalty, rewards, customer retention, and acquisition programs
Proven success in building, scaling, and optimizing engagement or rewards initiatives that drive both retention and new business growth
Experience developing and managing external partnerships and vendor relationships
Strong background in customer and prospect data analysis, campaign optimization, and ROI measurement
Leadership & Influence – Proven ability to lead cross-functional teams, drive alignment, and inspire collaboration to deliver complex programs on time and within scope
Customer & Sales-Centric Mindset – Skilled at designing programs that both strengthen existing member loyalty and support acquisition goals
Analytical & Data-Driven Thinking – Proficient in leveraging data, segmentation, and performance metrics to inform strategy and demonstrate impact
Strategic Program Development – Ability to design scalable programs that increase retention while generating new business opportunities
Cross-Functional Collaboration – Strong track record of partnering across departments and with external vendors to deliver seamless customer and sales experiences
Clear Communication – Professional communicator able to tailor messaging to internal stakeholders, prospects, and members
Detail Orientation & Precision – Commitment to accuracy, consistency, and compliance in all program execution
Preferred
Experience in regulated, membership-based, or customer-centric industries preferred
Benefits
Covered by employer-paid basic life and accidental death & dismemberment insurance policies as well as long- and short-term disability benefit coverages.
Eligible to participate in PEMCO’s 401(k) plan, which includes a generous employer match (2 for 1 on the first 6% employee pre-tax and/or Roth deferral, up to federal maximums).
Vacation accrues at a rate of 10 days for new hires and increases based on a schedule to a maximum annual accrual of 25 days based on tenure.
Granted four (4) personal days immediately upon hire.
Paid holidays for the eight (8) holidays observed by PEMCO throughout the calendar year.
Granted up to ten (10) days of sick leave immediately upon hire (pro-rated based on hire date and full-time/part-time status), which is approximately 28 hours more per year than the Washington state-required accrual.
In addition, PEMCO provides paid time off for bereavement, jury duty, and employee volunteering in the community.
Flexible Spending Accounts.
Education Assistance Program after one year of service.
Scholarship program for children of PEMCO employees after one year of service.
Employee Assistance Program.
Well-being program.
Discretionary taxable gifts and gift cards.
And other Perks & Benefits, including discounts on computer software and hardware, cell phone plans, and rental cars.
Discretionary bonuses.
Tiered sales commissions and/or incentives (from 5-25% of employee’s monthly sales).
Employee referral bonuses.
Shift differential pay.
Company
PEMCO
PEMCO Mutual Insurance provides outstanding service and coverage for autos, homes, renters and boats.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2012-09-28Acquired
Leadership Team
Steve Ricco
CFO
Chris Purcell
Vice President and Chief Information Officer
Recent News
2025-09-19
PEMCO Insurance
2025-08-13
Company data provided by crunchbase