LINQ · 2 months ago
Senior Demand Generation Campaign Manager
United States
Full-time
Remote
Senior Level
6+ years expLINQ is a high-growth software company focused on empowering K-12 district teams through innovative cloud-based solutions. The Senior Demand Generation Campaign Manager will be responsible for developing and executing multi-channel digital campaigns to drive awareness, engagement, and qualified pipeline, collaborating closely with various teams to deliver measurable business impact.
Software
Responsibilities
Drive qualified pipeline and revenue growth through integrated campaigns
Improve funnel conversion and lead management in partnership with Sales and RevOps
Build a measurement and optimization engine for repeatable, data-driven performance improvements
Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels
Full‑funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief through post-mortem
Lead management supporting Sales: Leverage 6sense or ABM/intent data equivalent. Partner with BDR/AE leadership to define lead taxonomy and SLAs, support lead routing and scoring, improve 6QA/MQL→SQL conversion, and ensure clean handoffs with feedback loops
Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and landing pages to maximize ROI
Cross‑functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints
Budget & vendor coordination: Support quarterly budget planning and manage day-to-day relationships with agencies/contractors and key platform partners to ensure on-time delivery and performance
Qualification
Required
6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi-product portfolios a plus
5+ years of B2B SaaS demand generation experience, with ownership of full-funnel campaign execution and optimization tied to pipeline metrics
Demonstrated success running multi-channel digital programs across search, social, programmatic, and email/lifecycle
Hands-on expertise with 6sense or ABM/intent data equivalent, HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana
Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks
High attention to detail and strong project management skills; ability to manage multiple concurrent programs and deadlines
Exceptional communication and stakeholder management; comfortable presenting performance insights and recommendations to senior partners
Preferred
Qualified pipeline generated/influenced ($) and pipeline coverage for priority segments
6QA/MQL→SQL and SQL→Opportunity conversion rates improved through optimization and sales alignment
CAC, ROAS, and payback period improvements by channel/campaign
Website conversion rate (visit→lead; lead→MQL) and landing page CVR improvements
Email engagement and nurture progression velocity improvements
Benefits
401(k) plan comes with a 4% employer match on total earnings
Company bonus or target sales commission
Open Paid Time Off Plan
Paid Parental Leave
Ten paid holidays each year
16 paid volunteer hours
Medical, dental and vision coverage
Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance
Gym reimbursements
Professional development opportunities
Referral bonus when they join the team
Company
LINQ
Linq is an administrative software service provider for K-12 schools.
201-500 employees
H1B Sponsorship
LINQ has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Welsh Carson Anderson & StoweBanneker Partners
2022-01-12Private Equity
2019-08-09Debt Financing
2018-02-01Private Equity
Leadership Team
Michael Boch
CFO
Recent News
Business Wire
2026-01-16
2025-10-21
2025-05-07
Company data provided by crunchbase