Velvet Caviar ยท 4 hours ago
Retention Marketing Manager
United States
Full-time
Remote
Senior Level
$90K/yr - $120K/yr
5+ years expVelvet Caviar is a leading tech accessories brand based in New York, known for its fashionable prints and technological innovations. They are seeking a Retention Marketing Manager to oversee email and SMS marketing campaigns, drive customer engagement, and optimize marketing strategies for revenue growth.
Consumer ElectronicsE-CommerceElectronics
Responsibilities
KPIs for this position are revenue, subscribers, engagement, and efficiency growth
In partnership with the Marketing Manager, plan a monthly campaign calendar for email & SMS
Responsible for building and scheduling 2-3 email & SMS campaigns each week
Continuously testing (split tests, win outs, etc) + reporting for new campaign concepts
Continuously optimize existing email & SMS automated flows with new tests each month
Oversee Klaviyo and Attentive accounts, monitoring performance, new features, and costs
Collaborate with designers to concept and test new creatives for emails + flow designs
In-depth leadership performance reporting each month with results + recommendations
Conduct industry and competitive market research on new strategies and tactics
Maintaining list quality through detailed checks and list scrubbing
Qualification
Required
Bachelor's Degree in Marketing or a relevant major
5+ years of experience in e-commerce email marketing with 7-8 figure attributed revenue growth
Expert in Klaviyo, Attentive, and Shopify platforms with the ability to leverage their full potential
Proficient in strategizing and executing email marketing campaigns, including flows and customer journeys
Strong understanding of UX design and email design directive skills for today's consumer
Strong website conversion rate optimization skills and direct-to-consumer psychology
Strong analytical skills with the ability to interpret data and make informed decisions
Excellent communication and leadership skills to effectively manage and collaborate with remote teams
Ability to work remotely on a full-time basis, managing your time effectively to meet deadlines and objectives
Preferred
Experience managing loyalty and referral programs
Benefits
Competitive Salary
Annual Performance Bonuses
Fully remote job
PTO Days + Specified Holidays Off
Strong career growth opportunity
Company
Velvet Caviar
Velvet Caviar is an eCommerce platform that offers phone cases, AirPods, MacBooks, watch bands, and accessories products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michelle Aran
Chief Executive Officer
Recent News
Company data provided by crunchbase