Apply on Employer Site

FDB (First Databank, Inc.) · 1 day ago

Product Marketing Manager

South San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $140K/yr

7+ years exp

FDB (First Databank, Inc.) is a leading provider of drug and medical device knowledge, helping healthcare professionals make precise decisions. The Product Marketing Manager will be responsible for the marketing success of impactful solutions, blending healthcare domain knowledge with B2B marketing expertise to drive demand and engagement through the execution of strategic marketing programs.

Health CareInformation TechnologyMedical

Responsibilities

Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment

Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s SMEs to align messaging, growth targets, and customer needs

Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives

Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies

Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI

Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization

Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams

Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs

Support and evolve strategic partner and channel marketing collaboration, where applicable

Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools

Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences and roles

Collaborate with internal SMEs and external vendors to deliver differentiated content and value

Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit

Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy

Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, campaign ROI, etc

Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking

Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders

Contribute to performance reviews with actionable insight into marketing effectiveness

Qualification

B2B product marketingHealthcare IT experienceGo-to-market strategyMarketing automationDemand generationDigital marketingAnalytical skillsCommunication skillsCollaboration skillsCreativity

Required

Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles

Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives

Adept at managing external vendors, freelancers, and agencies

Passionate, intellectually curious, and motivated by continuous improvement and innovation

Comfortable navigating ambiguity and adjusting to evolving business and market needs

Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences

Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom

7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field

Bachelor's degree in marketing, communications, business, or related field (Master's preferred)

Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization

Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools

Travel within US 6 – 12 times per year to tradeshows, FDB offices, other company and/or industry events

Benefits

Medical

Dental

Vision

Life

Disability insurance

401(k) retirement plan

Flexible spending savings account

Paid holidays

Paid time off

Employee assistance program

Other company benefits

Company

FDB (First Databank, Inc.)

FDB (First Databank) creates and integrates the world’s most trusted drug knowledge that, in partnership with our customers, illuminates critical healthcare decisions.

Founded in 1978

San Francisco, California, USA

201-500 employees