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The Global Talent Co. · 1 month ago

Senior Product/Marketing Analyst

United States

Full-time

Remote

Senior Level

7+ years exp

The Global Talent Co. is a fast-growing, data-driven organization focused on optimizing product performance and marketing effectiveness. As a Senior Product/Marketing Analyst, you will drive data-informed decisions that impact product growth and marketing ROI through analysis and collaboration with product and marketing teams.

Marketing & Advertising

Responsibilities

Analyze product usage, user behavior, and marketing campaign performance with a focus on business impact, growth, and revenue optimization

Collaborate with product managers and marketers to define commercial metrics, design and execute A/B or multivariate experiments, and translate results into actionable business strategies

Develop and maintain dashboards and reports to track KPIs and provide insights that inform decision-making at the strategic level

Build and deploy data pipelines and models to automate reporting and analysis processes

Proactively identify and investigate data anomalies or trends affecting product and marketing outcomes

Present findings clearly to stakeholders, translating complex data into business recommendations

Contribute to the development and enhancement of data infrastructure and analytical tools in collaboration with the product analytics team

Qualification

ProductMarketing analyticsStatistical conceptsSQL proficiencyExperiment designExecutionPythonData visualization toolsAWS infrastructureAnalytical skillsCommercial acumenE-commerce experienceProblem-solving skillsCommunication skills

Required

Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science); Master's preferred

7+ years of experience in product and/or marketing analytics with measurable business impact

Strong understanding of statistical concepts (hypothesis testing, regression analysis, time series analysis)

Proficiency in SQL and experience working with large datasets

Experience in designing, executing, and interpreting experiments (A/B, multivariate) in product or marketing contexts

Strong problem-solving, analytical, and commercial acumen skills

Excellent communication and presentation skills to translate complex data insights for non-technical stakeholders

Experience with e-commerce businesses; experience with subscription-based models is a plus

Technical proficiency with: Python (Anaconda, Poetry/Pipenv or piplock), Version Control: Git, GitHub, GitHub Actions, Infrastructure: AWS (S3, ECR, EKS), Reporting & Visualization: Tableau, Streamlit, Workflow Orchestration: Prefect or Airflow