Ten Adams · 1 month ago
Performance Marketing Director
Evansville, Indiana, United States
Full-time
Hybrid
Director/Executive
8+ years expTen Adams is an independent healthcare brand performance agency focused on driving measurable results for healthcare brands. The Performance Marketing Director will lead the integrated performance strategy, connecting data, media, content, and digital experiences to drive growth for clients. This role involves overseeing full-funnel performance across various digital channels and guiding both client-facing and internal efforts.
AdvertisingBrand MarketingBusiness DevelopmentHealth CareMarketingService Industry
Responsibilities
Lead the vision, planning and execution of full-funnel digital performance strategy across client engagements, translating business objectives into data-backed growth roadmaps
Develop integrated marketing plans that unify paid, owned and earned channels, including SEO, social, content, CRM, media and programmatic, into cohesive strategies with clear KPIs and measurable outcomes
Manage and optimize campaigns across social media (organic + paid), SEM, programmatic, display, and emerging channels with a strong bias toward efficiency, scalability and business impact
Champion AI-driven marketing initiatives, including predictive analytics, audience modeling, content optimization, automated testing and personalization at scale
Guide reporting strategy, KPI development and measurement tools (GA4, Looker, dashboards) to tell clear performance stories that drive confident decision-making
Build repeatable methodologies for channel strategy development, audience segmentation, testing design and performance analysis that can be applied across client accounts while remaining flexible to unique business needs
Promote a test-and-learn culture through multivariate testing, optimization sprints and continuous improvement
Serve as the performance lead in strategic planning sessions with Creative, Digital Experience, Media and Account teams, ensuring channel strategies align with content direction, campaign goals and platform capabilities
Partner with the VP of Media, Digital Product Director and Creative Director to refine experiences across the user journey, from awareness to conversion
Contribute to key presentations, quarterly business reviews, and performance post-mortems with insights and strategic recommendations and clear next steps
Act as a bridge between data and creativity, translating performance metrics into opportunities for content innovation and channel expansion
Mentor and grow a high-impact performance team with strong fluency in owned, earned and paid media channels
Oversee operational workflows for campaign setup, optimization, testing and reporting
Collaborate with the VP of Agency Solutions on resource planning, team prioritization, process improvements and capability development
Identify training opportunities and emerging tools that enhance team capability and campaign impact
Develop and document proven process frameworks for performance marketing, including campaign planning, optimization workflows, testing protocols and reporting cadences that create consistency, scalability and knowledge transfer across the team
Establish playbooks and standard operating procedures that capture best practices, reduce variance in execution quality and accelerate onboarding for new team members
Foster a culture of curiosity, accountability and continuous learning, where experimentation is encouraged and insights are shared freely
Develop marketing plans and performance strategies for new business proposals, clearly articulating how Ten Adams will drive measurable growth for prospective clients
Lead scoping and pricing efforts for performance marketing initiatives, translating client objectives into detailed proposals with transparent deliverables, timelines and investment levels
Participate in pitch presentations and proposal development, presenting performance strategies with confidence and clarity that demonstrate Ten Adams' expertise and differentiation
Identify opportunities for organic account growth by proactively recommending new channels, tests, tactics and technologies that expand client value and agency revenue
Collaborate with Account and Strategy teams to translate RFPs and client briefs into performance-focused responses that balance ambition with feasibility
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics or related field (or equivalent experience)
8–12+ years in digital performance marketing, including 5+ years in leadership
Expertise in paid social, paid search, SEO and organic social performance with a proven track record of driving business results
Strong fluency in analytics platforms: GA4, Looker, Data Studio, Agency Analytics, etc
Experience leading multichannel campaigns with proven business impact and ROI accountability
Working knowledge of healthcare audiences, compliance considerations and industry best practices
Demonstrated ability to develop marketing plans, scope initiatives and price performance strategies for proposals and new business
Proficiency with AI-powered marketing tools, including predictive analytics, audience modeling, content optimization and automation platforms
Strategic thinker who can move from insight to action, connecting data to business outcomes
Skilled communicator and presenter who turns complex performance data into clear, compelling stories
Collaborative leader who builds trust across teams and elevates the work
Consultative advisor who anticipates client needs and proactively recommends solutions
Proactive, agile and accountable in fast-moving environments with competing priorities
Trusted mentor who develops team capabilities and confidence
Intellectually curious with a bias toward experimentation, learning and innovation
Company
Ten Adams
Ten Adams is a healthcare branding and marketing company that offers services in branding, strategy, and digital transformation.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase