Warner Bros. Discovery · 1 week ago
Programmatic Product Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
5+ years expWarner Bros. Discovery is a leading media and entertainment company known for its iconic content and beloved brands. The Programmatic Product Manager – CNN will work across CNN and WBD Ad Platforms to deliver best in class programmatic experiences, aiming to increase revenue and improve page performance by defining and delivering new solutions while supporting existing ad products.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Deliver a weekly, monthly, and quarterly updates to the CNN Ad Product team on ongoing projects, roadmap progress, and net new opportunities
Embedded within the CNN Ad Product workstreams (Ad Platform and Ad Innovation) to understand CNN ad business objectives/goals on feature level
Document and define requirements coming from the WBD Programmatic teams impacting CNN code (i.e. in house ad platform changes)
Define ad product requirements and partner with internal teams and external stakeholders to enable programmatic monetization opportunities
Build reports and troubleshoot ad delivery issues associated with but not limited to – viewability, capacity, STR
Acceptance test new integrations and work with QA to create test cases and identify issues before they go to production
Own the CNN backlog across WBD Programmatic Development to drive business outcomes (increase revenue, decrease latency etc)
Qualification
Required
5+ years of Product Management experience, with a demonstrated record of launching and improving advertising or ad tech products, ideally in programmatic or related spaces
Proven record of drafting, defining, and delivering on an Ad Product and Technology roadmap
Practical knowledge of programmatic ad technology (bid requests/responses, auction mechanics, deal types such as PMP, PG, Open Auction)
Experience partnering with DSPs, SSPs, agencies, or other third-party ad platforms
Strong analytical, communication, and collaboration skills, with a data-driven approach to delivering business impact
Comfort working with cross-functional teams in a fast-moving environment
Bachelor's degree in a relevant field, such as Management Information Systems, Computer Science, or equivalent practical experience
Preferred
Experience with web debugging tools such as Charles Proxy, Wireshark, Fiddler, etc
Practical knowledge of ad trafficking and/or experience with Google Ad Manager
Benefits
Career defining opportunities
Thoughtfully curated benefits
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
2026-01-18
Company data provided by crunchbase