Apply on Employer Site

Prosper Health · 18 hours ago

Paid Social Lead

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Prosper Health is dedicated to improving the lives of autistic and neurodivergent adults through innovative mental health services. As the Paid Social Lead, you will manage and optimize paid social campaigns, drive creative testing, and analyze performance metrics to support the company's growth and establish its presence in the neurodivergence space.

Health CareMental Health

Responsibilities

Own Prosper’s paid social performance. Manage seven-figure annual campaign budgets, audience & creative experimentation, and optimization with the goal of scaling dramatically while maintaining CAC targets

Run a high-velocity creative testing engine that brings ideas to life. From concept to launch, you’ll turn brainstorms into content. Create and launch several new ad concepts weekly using data-driven insights, cultural trends, and intuition and leveraging a scrappy team

Manage creators and editors. Source, brief, and direct content creators and video editors; ensure creative aligns with Prosper’s tone and goals. You’ll exercise sharp creative judgment, knowing what will resonate, what won’t, and how to push our creators to new ideas that perform

Diagnose performance. Analyze metrics across the full marketing funnel (thumbstop, CTR, CVR, etc.) and turn them into actionable insights for growth

Push the category forward. Help define what modern, affirming, and high-performing marketing for autistic and neurodivergent adults looks like, and make Prosper the standard others follow

A truly unique opportunity. Autism and neurodivergence awareness and content is exploding. Prosper has an opportunity to be the category defining brand, and that starts with our paid social presence

Qualification

Paid social marketingMeta Ads ManagerPerformance analysisCreative storytellingGrowth marketingStructured problem solvingScrappyResourcefulMission-driven

Required

4–6 years of experience in paid social, performance marketing, or growth, ideally in a fast-growing DTC or consumer-facing company or an agency that worked with those types of companies

Strong Meta Ads Manager expertise. You've owned campaigns end-to-end: launching, optimizing, scaling, and analyzing

Creative and analytical in equal measure. You love the intersection of social content, brand storytelling, and performance data. You see numbers in context and use them as a north star to improve the direction of your creativity

Idea machine. You're constantly bursting with new angles, hooks, and creative experiments, and have the drive to turn them into real campaigns

Structured problem solver. You build structure to make experimentation fast and repeatable. You can turn data into a single, clear insight

Scrappy and resourceful. You move fast with limited resources, building quick tests, getting your hands dirty, finding workarounds, and learning by doing

Mission-driven. You're excited by the chance to make meaningful, category-defining work that improves access to care