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H/L Agency · 1 month ago

Group Media Director

Oakland, CA

Full-time

Onsite

Director/Executive

$110K/yr - $140K/yr

10+ years exp

H&L Partners is a full-service, integrated agency that is looking for a Group Media Director to develop omni-channel media plans for clients and new business prospects. This role involves leading the media planning team, ensuring strategic execution of media plans, and collaborating with various departments to serve clients effectively.

AdvertisingCreative AgencyPublic RelationsSEO

Growth Opportunities

Responsibilities

Lead the strategic and innovative thinking with the media planning team and clients

Ensure media plans are strategic, innovative, and solid

Supervise the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials

Prepare and present media plans, as needed, including objectives, strategy, rationale, and measurement frameworks

Consult with clients and internal teams on analytics, audience targeting, media mix modeling, segmentation, and frequent reporting

Collaborate with and lead media team members, as well as cross-agency departments

Expert understanding of clients’ business and marketing goals

Communicate daily with several clients across multiple lines of business

Evaluate, update, and ensure best practices are surpassed

Establish the systems and procedures needed for the team to produce timely, accurate, and innovative work

Lead by monitoring and managing workflow, identifying and addressing issues, and setting priorities

Learn to, or utilize Asana for project management

Lead client meetings and new business pitches

Provide thought leadership on media industry updates both internally and to clients

Positively represent the agency at industry events and conferences, and share out relevant information/knowledge/insights/updates with the agency in a timely manner

Seek out and participate in new business and awards opportunities

Train and supervise planners in all media—streaming video and audio, social, programmatic, TV, Radio, outdoor, etc

Stimulate the team’s productivity and growth by assigning work that aligns with each member’s skills and strengths motivates their interests, and challenges their minds

Work with channel leads from Paid Social, Paid Search, and Programmatic

Understand the concept and application of leveraging a technology stack

Ensure projects are produced completely, correctly, and efficiently

Prepare and execute all special assignments requested by management

Qualification

Media planningAnalytical skillsMedia buyingPresentation skillsProject managementEntrepreneurial spiritMathematical abilitiesCollaborationProblem-solvingAttention to detail