Excel Campus Activities · 2 months ago
Director of Digital Strategy
Arlington, TX
Full-time
Onsite
Lead/Staff, Director/Executive
$98,100/mo - $114,499/mo
5+ years expExcel Campus Activities is seeking a Director of Digital Strategy to support the Division of Enrollment Management. This role leads digital initiatives aimed at driving recruitment and student success, while overseeing web content, user experience, and digital advertising campaigns.
Events Services
Responsibilities
Develop and execute a comprehensive digital strategy that supports enrollment growth and student success
Monitor and assess industry trends, best practices, and emerging technologies to continually advance UTA’s digital presence
Implement data-driven improvements to digital touchpoints that streamline the prospective student journey
Oversee digital advertising initiatives that support recruitment and retention
Ensure campaigns are optimized for reach, relevance, and ROI
Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns
Oversee development, maintenance, and optimization of enrollment-related web content
Ensure accuracy, accessibility, and strong UX design across digital platforms
Partner with enrollment leadership, Marketing, Messaging and Engagement, Office of Information Technology, and academic units to ensure alignment with institutional goals
Lead the design, development, and enhancement of Slate portals to improve personalization, self-service options, and engagement
Support the development of automated and segmented communications within the CRM to drive targeted outreach and follow-up
Manage and mentor a digital team including web, email, and advertising leads
Foster a collaborative, innovative, and data-informed culture
Provide professional development opportunities and encourage continuous learning
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, web design, information technology, or a related field
Five (5) years of professional experience in digital marketing, web/UX, CRM systems, or an equivalent mix of education and relevant experience in similar role
Experience with content management systems (CMS) and knowledge of basic web development (HTML, CSS)
Familiarity with digital accessibility standards and guidelines (ADA, WCAG)
Strong organizational and project management skills with the ability to manage multiple projects and deadlines
Familiarity with SEO/SEM strategies, Google Analytics, and paid digital advertising platforms
Knowledge of UX design principles and tools such as Figma, Adobe XD, or similar
Preferred
Master's degree in marketing, communications, web design, information technology, or a related field
Seven (7) years of professional experience in digital marketing, web/UX, CRM systems, or related area
Experience with Slate or another CRM used in higher education
Experience working in higher education marketing, admissions, or enrollment management
Portfolio or Work Samples
Benefits
Health insurance
Retirement plans
Paid time off
Company
Excel Campus Activities
Excel Campus Activities is the programming board of the University of Texas at Arlington.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase