Mattermost · 1 month ago
Director Field & Channel Marketing, North America
United States
Full-time
Remote
Director/Executive
$169K/yr - $200K/yr
7+ years expMattermost is a leading collaborative workflow solution provider for critical sectors. They are seeking a Director of Field & Channel Marketing to lead regional marketing strategy and demand generation efforts, focusing on the Public Sector and Enterprise markets.
File SharingInformation ServicesInformation TechnologyMessagingSaaSSoftware
No H1B
Security Clearance RequiredU.S. Citizen Only
Responsibilities
Define and own the US Public Sector and Enterprise marketing strategy, ensuring alignment with sales priorities and revenue goals
Manage regional marketing plans and budgets, making data-driven decisions to optimize investment
Partner with the VP Public Sector, and the Director of Sales, Americas on development, execution and alignment of regional go-to-market plans
Build and scale partner marketing programs with defense contractors, system integrators, and strategic alliances
Develop joint campaigns and sales/partner enablement content that drive awareness, adoption, and pipeline contribution
Strengthen relationships with partners to expand reach and credibility in key markets
Oversee ABM and demand generation programs in collaboration with Sales and Growth Marketing, ensuring campaigns deliver measurable pipeline impact in named accounts and frameworks using a variety of tactics, including events, email, webinars, paid social, digital marketing, and content syndication
Drive pipeline growth and conversion in named accounts and frameworks
Partner with Growth and ABM teams to measure performance and optimize campaigns
Set the strategy for regional events, focusing on engagements that build trust with customers, partners, and target accounts, partnering with the Event Manager to deliver high-impact conferences, forums, and partner-led activities
Define regional messaging and proof points (case studies, references) aligned to sovereignty, resilience, and interoperability
Collaborate with Content Marketing to develop compelling content that supports all campaign touchpoints, including email, landing pages, paid social ads, event messaging, and other marketing initiatives as well as adapting global assets for regional needs
Drive a thought leadership cadence that supports awareness, consideration, and decision stages
Analyze market trends, procurement requirements, and competitive positioning to inform GTM strategy
Consistently measure and enhance the performance of regional marketing programs to ensure alignment with business objectives
Report regularly on regional performance, pipeline contribution, and campaign effectiveness providing insights to inform executive decision-making
Qualification
Required
7+ years of B2B and/or B2G marketing experience with regional ownership, ideally across EMEA and/or APAC
Proven track record in demand generation, account-based marketing (ABM), and partner marketing
Experience building and executing marketing strategies in regulated industries such as defense, intelligence, security, or critical infrastructure
Strong ability to align marketing strategy with sales objectives and deliver measurable outcomes in pipeline and ARR
Skilled at working with ecosystem partners (defense contractors, system integrators, alliances) to expand market reach and credibility
Excellent communication and stakeholder management skills, credible with senior customers, partners, and internal executives
Strong project management and leadership skills, with the ability to manage multiple priorities across regions in a fast-paced environment
Data-driven approach with experience using analytics tools to optimize performance
Highly adaptable to changing priorities and market dynamics
Willingness to travel (c.20-30%) and operate across time zones
This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance
Preferred
Experience engaging with the Defense Industrial Base (DIB) or equivalent partner ecosystems
Familiarity with regional capture strategies and government procurement processes
Background in leading marketing programs across multi-region portfolios (US Public Sector and Enterprise)
Company
Mattermost
Mattermost is an open source platform for secure collaboration across the entire software development lifecycle.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$73.5MKey Investors
Y CombinatorRedpointS28 Capital
2019-06-19Series B· $50M
2019-02-05Series A· $20M
2017-02-15Seed· $3.5M
Leadership Team
Ian Tien
CEO and Co-founder
Corey Hulen
Founder and CTO
Recent News
Company data provided by crunchbase