Twinkl Educational Publishing · 2 months ago
Marketing Campaign Manager/Generalist – U.S.
United States
Full-time
Remote
Mid Level
$90K/yr - $105K/yr
3+ years expTwinkl Educational Publishing is a leading global educational publisher dedicated to helping those who teach by providing high-quality resources. They are seeking a dynamic and creative Marketing Campaign Manager to lead and amplify their U.S. marketing presence, focusing on planning and executing integrated campaigns that drive awareness and engagement among educators, parents, and schools.
EdTechEducationInformation TechnologyPrimary Education
No H1B
Responsibilities
Strategize & Execute Multi-channel campaigns: support the planning and execution of end-to-end marketing initiatives across all digital channels and Leverage customer insights and feedback to shape campaign messaging and creative messaging that resonates with educators, parents, and school leaders
Content creation & messaging: assist in developing compelling marketing materials for campaigns and events that can be repurposed and distributed across multiple channels for maximum impact, efficiency and reach
Strategy & Optimization: Identify opportunities, set goals, and align campaigns and events with business objectives
Cross-Team Collaboration: Collaborate with the lifecycle and customer marketing teams to ensure campaign messaging aligns with the full user journey, from discovery to activation and retention
Performance Insight: Measure campaign and event results, report ROI, and use data to drive continual improvement. Create templates and repeatable campaign “plays” that help our U.S. marketing efforts efficiently
Placement & Partnerships: Manage advertising placements (e.g., NEA and related networks) and partnership activations to expand reach
Event Marketing & Execution: Lead virtual and in-person events—including conferences, webinars, and activations—from concept to delivery
Post-Event Engagement: Partner with our customer and community marketing teams to drive lead nurturing and conversion strategies that translate event interest into active users
Budget Management: Oversee campaign and event budgets, optimizing spend for growth and efficiency
Global Collaboration: Coordinate with Twinkl’s international teams to localize campaigns and maintain brand alignment
Qualification
Required
3+ years driving B2C and campaign marketing strategies that convert
Proven experience managing integrated campaigns and events, ideally within education or B2C SaaS
Strong strategic thinking and hands-on execution skills
Excellent project management and organizational abilities
Experience in analytics and performance reporting
Creative storyteller skills in audience engagement and brand growth
Strong written and verbal communication skills
Demonstrated success in acquisition, growth, and awareness marketing
Proven record of meeting or exceeding KPIs across awareness, sign-ups, and conversion
Collaborative team leader who can motivate cross-functional partners
Benefits
Enjoy flexible, remote work and a culture that values continuous learning and collaboration.
Company
Twinkl Educational Publishing
Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Vitruvian Partners
2023-02-22Private Equity
Recent News
2026-01-22
2025-09-24
BusinessCloud
2025-08-14
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