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Boys & Girls Clubs of Fresno County · 1 month ago

Director of Resource Development & Marketing

Tuscaloosa, AL

Full-time

Hybrid

Lead/Staff, Director/Executive

$55K/yr - $75K/yr

5+ years exp

Boys & Girls Clubs of Fresno County is seeking a highly motivated individual to serve as the Director of Resource Development & Marketing for the Boys & Girls Club of West Alabama. The role involves leading fundraising and marketing initiatives to enhance financial sustainability and community awareness while making a positive impact on the lives of local youth.

Non Profit

Responsibilities

Develop an annual Resource Development (RD) strategy and plan and execute the plan to meet and exceed objectives

Collaborate and participate in the development of the organization’s annual budget and ensure the RD strategy and plan will meet or exceed budgeted goals

Ensure the RD strategy and plan includes the design and execution of programs to identify, cultivate and solicit gifts from major individual, corporate and foundation prospects, growing and diversifying the organization’s donor base, as well as average funding levels from existing donors

Conduct donor analyses and mine donor database for trends and/or opportunities to help achieve funding objectives

Coordinate all donor and supporter correspondence, as well as develop and execute a communications and recognition strategy to cultivate and recognize donors while also respecting individual donor preferences

Alongside our Special Event Director, oversee the planning and execution of a calendar of Special Events designed to generate awareness and connection to the organization among stakeholders, while also ensuring BGCWA achieves or exceeds financial goals based on the prior year's event success, and continually analyzing existing events to identify opportunities to increase revenue without compromising event experience or integrity

Collaborate with other departments and the Board of Directors in identifying strategic partnerships or sponsorships with corporations and local businesses for the organization overall, specific Clubhouse(s), and/or Special Events

Lead and execute a grant application strategy, in collaboration with Grant Manager to achieve financial support objectives through grant funding

Ensure BGCWA meets its responsibilities under grant agreements and oversee timely and accurate submission of grant required reporting

Working with DO and Grant Manager, evaluate results of all grant funded programs, determine strategies for renewal, and identify new opportunities to support successful achievement of relevant programs and initiatives

Provide regular, timely, and complete reporting of RD initiatives and their status to the CEO and Board of Directors, presenting results and findings at Resource Development & Marketing Committee meetings and Board of Directors meetings

Lead the BGCWA Resource Development & Marketing Committee as the staff liaison from the organization

Lead marketing team and all organizational efforts in maintaining a positive image of the BGCWA brand that builds confidence and trust with stakeholders and the public

Oversee the development and execution of an annual, comprehensive marketing and communications strategy and plan, and all associated brand elements and tactics (e.g. website, social media, e-communications, videos, etc.)

Lead and oversee the proactive identification of story opportunities for earned media coverage, as well as any necessary public relations response circumstances, serving as a spokesperson for the organization in addition to the CEO

Represent the organization with donor and/or civic groups and seek opportunities to make presentations to help drive awareness for the organization, its programs, and its financial needs

Maintain oversight and foster a culture of Continuous Quality Improvement (CQI) across the organization, especially within RD and Marketing departments

Manage all direct reports, support professional development, and ensure annual personal performance objectives are developed, tracked, and that results are accurately reflected in formal reviews

Qualification

Fundraising experienceMarketing strategy developmentBudget managementGrant writingTeam leadershipProject managementComputer proficiencyWest AlabamaInterpersonal skillsCommunication skillsOrganizational skillsCritical thinking

Required

Four-year degree from accredited college or university in marketing, sales, non-profit management, or related field

A minimum of 5 years work experience in fundraising and gift acquisition and/or sales

Proven ability to raise significant sums of money and meet agreed upon financial targets

Demonstrated ability to manage budgets and control fundraising expenses

Demonstrated experience in leading and managing a department and team

Group leadership skills across cross-functional departments, and an understanding of group dynamics

Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy

Excellent written and verbal communication skills, able to communicate effectively with a diverse population, and represent BGCWA professionally to the community

Demonstrated organizational and project management abilities

Demonstrate the desire and willingness to think critically about opportunities for improvement

Proficient in use of computers, donor database systems, and MS Office Products

Must have a valid driver's license and dependable transportation