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Front Row · 2 months ago

Senior Manager, Affiliate Partnerships - Marketplace Partnership

New York, New York, United States

Full-time

Hybrid

Senior Level

Front Row is a company that partners with leading brands to accelerate their ecommerce growth. They are seeking a highly motivated and strategic Senior Manager, Amazon Affiliate to lead affiliate growth for their portfolio of leading beauty and lifestyle brands, focusing on optimizing Amazon affiliate strategies and driving revenue.

Marketing

Responsibilities

Develop and execute full-funnel Amazon affiliate strategies across marketplace brands to drive growth against KPIs

Serve as the primary affiliate point of contact for brand teams, providing regular updates on performance, growth opportunities, and campaign optimizations

Collaborate with the brand strategy team to align on client goals, product priorities, promotional calendars, and campaign cadences

Provide ongoing strategic support, including campaign recommendations, optimizations, and new tactics to scale partner programs

Lead onboarding of new brands into the Front Row Amazon Affiliate Program, ensuring a seamless launch and clear expectations

Analyze affiliate campaign results to develop actionable insights that improve funnel conversion and revenue

Own reporting and forecasting for brand-level Amazon affiliate strategies, partnering with performance leads and new business teams to inform budgets and planning

Test and scale performance-driven tactics such as product seeding, exclusive affiliate offers, and paid affiliate initiatives

Align affiliate network partners with each brand’s strategic objectives to launch affiliate campaigns

Work closely with performance marketing leads to ensure affiliate efforts align with broader media and growth strategies

Partner with the tech team to enhance internal and client-facing reporting capabilities

Educate internal teams and external stakeholders on Amazon affiliate best practices, tools, and innovation opportunities

Qualification

Amazon ecosystem expertiseAffiliate marketing strategyData analysis skillsPerformance optimizationCross-functional collaborationStrategic supportCampaign managementClient communication