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Rohde & Schwarz · 1 week ago

Technical Marketing Segment Manager

Hillsboro, OR

Full-time

Hybrid

Mid Level

$156K/yr - $220K/yr

3+ years exp

Rohde & Schwarz is a global technology company specializing in Test & Measurement, and they are seeking a highly motivated Technical Marketing Segment Manager. The role involves developing and executing marketing strategies to drive awareness and revenue growth while collaborating with the marketing and sales teams to improve sales efficiency.

Cyber SecurityManufacturingTest and Measurement

Comp. & Benefits

No H1B

Responsibilities

Develop an accurate and up-to-date market analysis for your target industry and applications. Understand business performance, market drivers, and trends

Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events)

Represent the company and its products in industry events, customer forums, and industry publications

Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency

Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives

Qualification

BSEE degreeTechnical marketing experienceB2B marketing principlesDemand generationContent marketingAnalytical skillsCreative thinkingCross-functional collaboration