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CoStar Group · 2 days ago

Senior Social Media Associate

Richmond, VA

Full-time

Onsite

Senior Level

5+ years exp

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. The Senior Social Media Associate will own organic social media strategy and content development to build national brand awareness and drive community engagement for Homes.com.

AnalyticsCommercial Real EstateReal Estate

No H1B

Responsibilities

Develop and create compelling content for Homes.com’s social media platforms, including Facebook, LinkedIn, Instagram, Reddit, TikTok and YouTube

Bring ideas to life quickly with a nimble, real-time mindset, creating reactive content that taps into cultural moments, social trends, and platform-native behaviors

Building and fully owning strategy for organic social with oversight from the Senior Social Media Lead

Work cross-functionally with members of the marketing (Media, Social, Product) and in-house creative team to ensure best practice is being applied to content developed for social channels

Collaborate with the creative team to develop visual and multimedia assets

Create content calendars and ensure timely publication of posts

Continuously monitor, measure, and optimize content performance, and socialize results with broader marketing team

Keep current on real estate and market trends and their impact on buyers, sellers, and agents of real estate

Stay abreast of competitive landscape and industry benchmarks to continually refine and elevate our digital media approach

Monitor, listen to, and engage with our social media communities across platforms

Develop strategies to build and nurture our online audience

Respond to community inquiries, comments, and feedback in a timely and professional manner

Connect community members with customer service for product or service-related questions or concerns

Provide insights on community engagement metrics

Implement employee advocacy programs to increase brand awareness

Support employees in social media best practices, guidelines, and policies

Monitor and measure the effectiveness of employee advocacy programs, providing insights and recommendations for optimization

Collaborate with internal teams to align advocacy initiatives with overall corporate marketing and business goals

Minimize brand risk by ensuring compliance with social media policies and guidelines

Qualification

Social media strategyContent creationCommunity engagementSprout SocialAnalytical skillsProject managementCommunication skillsProblem-solvingInterpersonal skills

Required

Bachelor's degree required in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field, from an accredited, not-for-profit, in-person college/university

5+ years of proven experience in creating and publishing content to LinkedIn, Instagram, and Facebook

2+ years of experience with Sprout Social or similar social media management tools

2+ years of experience with design, photography, video, and/or copywriting for social media

Strong attention to detail while maintaining an understanding of broader business goals

Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills

Preferred

Experience creating and developing engaging social content tailored to platform best practices, audience insights, and brand voice

Strategic mindset, experience fully owning and building strategy for organic social

Proven experience growing and managing online communities, with a focus on driving engagement, moderating discussions, and identifying opportunities to amplify brand sentiment

Experience building and executing boosted social posts across Facebook Business Manager and LinkedIn Business Manager

Experience with SproutSocial, Sprout Social Influencer Marketing, Meta, LinkedIn, Reddit, YouTube, and TikTok a plus

Experience with Asana and/or Canva a plus

Experience with Microsoft Outlook, Teams, Word, Powerpoint, and Excel a plus

Demonstrated analytical skills and ability to implement data-driven decisions

Excellent communication and project management skills