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Kraken · 1 month ago

Global Head of Events

United States

Full-time

Remote

Director/Executive

$117K/yr - $260K/yr

12+ years exp

Kraken is a mission-focused company rooted in crypto values, seeking a Global Head of Events to shape their global presence and community engagement. The role involves leading the events strategy, managing budgets, and collaborating with various internal teams to drive impactful events that align with Kraken's growth objectives.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

Responsibilities

Own Kraken’s global events strategy and portfolio: Lead planning and execution for events — collaborating with internal teams across institutional, VIP, listings, regional growth, product, policy, comms, and more

Build a world-class, self-sustaining team: Scale an events organization capable of managing strategy, execution, and measurement end-to-end — through playbooks and repeatable motions through which the team can scale operations

Own global event budgeting and ROI: Manage total program budget, allocate investment by tier, and develop clear ROI frameworks that tie every dollar to business impact

Define levels of participation: Determine the appropriate presence for each event — whether sponsorship, speaking, hosting, attendance, or brand activation — based on data, audience fit, and expected return

Develop a tiered event framework: Create a scalable model that classifies events by strategic importance, spend level, and measurable outcomes to guide long-term planning

Drive proactive planning: Establish a forward-looking 6–12 month event roadmap aligned to Kraken’s marketing calendar, growth objectives, and regional priorities

Integrate measurement and reporting: Design KPIs for each event — from lead generation and influenced revenue to awareness, engagement, and retention metrics

Partner cross-functionally: Collaborate with institutional and VIP sales, product, regional growth, policy, partnerships and other teams to ensure event strategies directly support pipeline growth, client success, and ecosystem influence

Ideate new experiences: Develop fresh approaches to Kraken-produced events such as user conferences and institutional showcases that drive trust and position Kraken as the industry’s most innovative leader

Champion Kraken globally: Represent the brand’s vision and voice through events that embody Kraken’s mission, values, and commitment to excellence

Qualification

Events strategyExperiential marketingEvent operationsBudget managementAnalytical mindsetCross-functional collaborationCommunicatorPassion for crypto

Required

12+ years of experience leading events strategy, experiential marketing, or brand activations — ideally within fintech, crypto, or global tech environments

Proven track record of designing and delivering large-scale events (conferences, summits, community engagements, and client experiences)

Strong strategic and creative leadership — able to translate brand purpose into powerful, measurable experiences

Deep expertise in event operations, including budget management, vendor negotiation, compliance, logistics, and production

Cross-functional collaborator comfortable aligning diverse teams (creative, product, comms, client, and executive leadership) around shared event goals

Analytical mindset with the ability to use performance data and post-event insights to optimize impact and justify investment

Excellent communicator — confident presenting to senior executives, managing agencies, and representing the brand externally

Passion for crypto culture and belief in its power to redefine global finance

Comfortable working in a remote-first, fast-paced, high-accountability environment with global stakeholders