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AAA Club Alliance · 1 month ago

Digital Experience Optimization Senior Specialist

Wilmington, DE (Job Posting)

Full-time

Hybrid

Mid, Senior Level

$71K/yr - $118K/yr

3+ years exp

AAA Club Alliance is currently seeking a Digital Experience Optimization Senior Specialist. The ideal candidate will have a strong background in digital analytics, digital user experience enhancement, and cross-functional collaboration to drive data-informed decisions that enhance our digital platforms.

Consumer Services

Responsibilities

Design, execute, and manage A/B and multivariate tests to evaluate and improve the effectiveness of various digital strategies and user experiences across web and mobile platforms

Interpret complex data sets to derive actionable insights, providing recommendations to improve user engagement and conversion rates

Work closely with product managers, UX, engineers, marketing, and other stakeholders to ensure cohesive implementation of individual tests as well as overall optimization strategies

Oversee the utilization and administration of digital testing tools, including Adobe Target, ensuring they are effectively leveraged to meet organizational goals

Owns and manages testing roadmap, backlog, and prioritization

Establish, document, and maintain standardized processes for digital testing and optimization to ensure consistency and efficiency across all initiatives

Track key performance indicators (KPIs) related to testing and optimization efforts, and present findings to stakeholders to inform strategic decisions

Keep abreast of the latest developments in digital optimization and testing methodologies to ensure the company remains at the forefront of digital innovation

Support targeting and personalization efforts, including providing subject matter expertise on Adobe Target

Other duties as assigned

Qualification

Adobe TargetAdobe AnalyticsA/B testingDigital analyticsHTMLCSSJavaScriptAnalytical skillsAgile methodologyProblem-solving skillsCommunication skillsTeam collaboration

Required

Bachelor's degree in Business, Marketing, Information Technology, Computer Science, or a related field

Proven experience in leading A/B and multivariate testing initiatives

3-5 years of digital experience, focusing on e-commerce, web, internet, email, and/or mobile web applications

High proficiency in Adobe Target and Adobe Analytics is required

Strong analytical and problem-solving skills with a keen attention to detail

Excellent written, verbal, and presentation communication skills

Ability to work collaboratively in a team environment and manage multiple stakeholders

Knowledge of development tools and skills including HTML, CSS, JavaScript, and other web development tools is required

Ability to adapt and innovate in a rapidly evolving digital landscape

Preferred

Prior experience in working with Agile methodology

Benefits

Comprehensive health benefits package.

Up to three weeks of paid time off accrued during your first year.

Annual Bonus Plan.

401(K) plan with company match up to 7%.

Professional development opportunities and tuition reimbursement.

Paid time off to volunteer & company-sponsored volunteer events throughout the year.

Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

Medical, Dental, and Vision plan options

Up to 2 weeks Paid parental leave

401k plan with company match up to 7%

2+ weeks of PTO within your first year

Paid company holidays

Company provided volunteer opportunities + 1 volunteer day per year

Free AAA Membership

Continual learning reimbursement up to $5,250 per year

And MORE!