GlossGenius · 1 day ago
Lifecycle Marketing Manager, Payments
New York, NY
Full-time
Hybrid
Mid, Senior Level
$140K/yr - $165K/yr
5+ years expGlossGenius is building an ecosystem enabling entrepreneurs to succeed by offering a range of business management tools. The Lifecycle Marketing Manager for Payments will drive adoption and profitability across the payments ecosystem, designing data-driven campaigns and optimizing the customer journey.
FinTechMobile AppsSaaS
Responsibilities
Design, build, and continuously optimize the end-to-end customer journey for all core payments products, including foundational flows (e.g., driving existing subscriber payments adoption) and new go-to-marketing payments feature launches (e.g., BNPL, Instant Payouts, Invoices, Memberships, and gift cards)
Design and execute rigorous A/B tests and iterative experiments focused on optimizing critical conversion metrics, such as payment processor activation rate and instant payout adoption rate
Act as the subject matter expert for marketing automation within the payments vertical, focusing on leveraging AI decisioning to create hyper-personalized, moment-based triggers (e.g., inactive processor triggers, payments verification)
Translate payments performance data (GPV, GPR, efficiency) into actionable marketing strategies. Use advanced analytics to accurately size and measure program impact, accounting for variables like team size, gross monthly volume, etc
Implement effective cross-channel communication strategies (email, push, in-app, SMS) to drive adoption
Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
Collaborate closely with lifecycle teammates to determine highest-priority messaging for users to optimize business outcomes across competing priorities
Provide regular reporting and insights to key stakeholders on program performance
Qualification
Required
5+ years of progressive experience in lifecycle marketing, preferably within a high-growth B2SMB or B2C fintech/payments environment
Specific, demonstrable experience marketing financial products or payments solutions, understanding the nuance of security, trust, compliance, and variable outcomes
Expert-level proficiency in a mobile-first marketing automation platform (Iterable preferred; Braze/Customer.io/SFMC/etc. accepted), including advanced skills in dynamic content, experimentation, and complex journey orchestration
Fluency in complex analytics and data platforms (SQL is a major plus, Looker/Tableau, Amplitude/Mixpanel), with a proven ability to measure success using advanced financial metrics like GPV, GPR, and efficiency
Deep functional knowledge of cross-channel strategy (email, push, in-app, SMS)
Proven success operating at speed and agility within a fast-paced, high-growth environment with a self-serve funnel
Preferred
A technical marketer who is passionate about leveraging AI Decisioning to automate personalization, improve targeting, and drive execution efficiencies
Expertise in HTML/CSS for email
Benefits
Flexible PTO
Competitive health & dental insurance options, with premiums partially covered by GG
Fertility and adoption benefits via Carrot and Kindbody
Generous, fully-paid parental leave policy
401k benefit - employees are eligible to contribute starting day 1 of employment
Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office stipend
Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.
Company
GlossGenius
GlossGenius is a vertical SaaS platform for small business owners across the salon and studio space.
51-200 employees
H1B Sponsorship
GlossGenius has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (4)
Funding
Current Stage
Growth StageTotal Funding
$70.62MKey Investors
L CattertonBessemer Venture Partners2048 Ventures
2023-07-27Series C· $28M
2022-09-27Series B· $25M
2021-11-16Series A· $16.4M
Leadership Team
Danielle Cohen-Shohet
CEO & Founder
Recent News
2025-01-02
Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP - Gunderson Dettmer Advises Imaginary Ventures in its $25 million Series B
2024-12-06
Company data provided by crunchbase