ATOMIC · 2 months ago
Senior Brand + Product Marketer
Lititz, PA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expATOMIC is a company that focuses on shaping its products and brand in the global market. The Senior Brand + Product Marketer will be responsible for connecting creative vision with business strategy, owning product marketing and campaigns, and driving awareness and adoption of ATOMIC's product portfolio.
Event ManagementEventsLeisure
Hiring Manager
Laura Roberts
Responsibilities
Own product marketing across all of ATOMIC’s profit centers – from positioning and messaging through launch execution
Develop and lead lifecycle + go-to-market campaigns that combine storytelling, creative direction, and market insight to communicate product value and drive adoption
Champion ATOMIC’s Certified Partner Program, building campaigns and enablement tools that strengthen relationships, empower partners, and amplify our global presence
Collaborate across regions with distributors, resellers, and internal teams to develop localized campaigns that build brand relevance across global markets
Create and maintain sales enablement tools including overview sheets, launch decks, social content and case studies that align storytelling with selling
Translate strategic brand direction into integrated, omni-channel campaigns that inspire audiences and deliver on ATOMIC’s business goals
Develop creative briefs and lead internal and external partners through concepting, creative execution, and alignment across brand, product, and regional campaigns
Define, track, and optimize campaign KPIs, using insights to refine creative strategy and decision-making
Manage timelines, deliverables, and cross-functional collaboration to make sure campaign launches are on time, on brand, and on strategy
Conduct market and audience research that uncovers trends, behaviors, and opportunities, translating insights into creative and campaign recommendations
Implement and protect ATOMIC’s brand voice and visual identity across all storytelling – adapting for cultural, aesthetic, and regional relevance in every execution
Build trust and alignment across teams by partnering with leaders across the organization to connect creative storytelling with business outcomes
Present to and guide leadership through strategic and creative recommendations, serving as a thought partner in shaping ATOMIC’s global brand + product narrative
Qualification
Required
Proficiency in Microsoft Office suite
Exceptional communication (written, verbal, active listening) and storytelling skills with the ability to translate technical product details into engaging narratives
Proven ability to lead integrated go-to-market campaigns from strategy through execution, delivering measurable growth outcomes
Experience working with distributors, resellers, or subsidiary teams across global markets to expand product reach and strengthen adoption
Strong understanding of sales enablement, channel marketing, and partner communications
Fluency in interpreting market research and performance data to guide decision-making
Proficiency with HubSpot, WordPress, Salesforce, Canva, Wrike, and similar marketing tools
Comfortable leading cross-functional teams through influence and collaborating across time zones and cultures
A proactive, strategic thinker with a mix of creativity, analytical rigor, and commercial focus
Bachelor's Degree in Marketing, Communications, or related field (or equivalent experience)
8–10 years of progressive experience in brand, product, or integrated marketing, ideally in B2B, design, or creative industries
Maintain current passport and if applicable current driver's license / clean driving record
Ability to perform typical office tasks using a computer and phone in a typical office environment
This role occasionally requires physical activity during photo or video shoots, including building or moving modular scenic components, working in production environments, and positioning lighting or camera equipment
Typical office environment for the majority of the time
Some travel, including international, with work at times outdoors or in event venues (conference centers, theatres, hotels, corporate offices)
Company
ATOMIC
ATOMIC creates immersive live environments that engage audiences and make a bold impression.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joe McMonagle Jr
Chief Business Development Officer
Rob Barber
Chief Creative Officer (CCO)
Company data provided by crunchbase