Real Chemistry · 1 month ago
Executive Director, Influencer
Water Street - New York
Full-time
Onsite
Director/Executive
$150K/yr - $190K/yr
10+ years expReal Chemistry is a global agency focused on transforming healthcare through innovative solutions. The Executive Director, Influencer will develop and execute integrated influencer marketing campaigns, serving as a strategic partner to clients and ensuring alignment between creative strategies and business goals.
Health Care
Responsibilities
Partner with senior leaders across starpower and Real Chemistry to elevate influencer marketing strategy across client portfolios
Interpret client briefs to develop insight-driven influencer approaches that drive measurable business results
Collaborate closely with creative and analytics teams to integrate storytelling, talent, and platform thinking
Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics
Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting, and optimization
Bring a trend-forward, culturally relevant lens to all work—constantly identifying fresh ways to engage audiences through talent partnerships
Contribute to agency thought leadership by identifying influencer and social trends and turning them into actionable POVs
Serve as a mentor and coach to junior and mid-level team members, helping them grow their strategic thinking and executional confidence
Provide senior-level strategic counsel to clients and agency partners on influencer campaign design and execution
Participate in and lead key client conversations—from initial ideation to final presentations, feedback, and campaign recap
Lead development of influencer POVs and proactive recommendations that address evolving client needs and cultural shifts
Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings
Support business growth efforts by contributing to proposals, presentations, and pitch strategy
Qualification
Required
10+ years of experience in influencer marketing or a related strategic communications role, with a strong foundation in integrated campaign planning
Proven success building and executing influencer campaigns that drive measurable impact
Experience across earned, paid, and shared influencer strategies—including paid media planning in support of talent campaigns
Strong client communication skills and comfort presenting to both internal stakeholders and external partners
Experience managing influencer marketing tools (e.g., CreatorIQ, Traackr, Julius, Brandwatch, etc.)
Ability to lead and inspire junior talent while also rolling up your sleeves and driving work forward
A strategic thinker with deep knowledge of influencer marketing and the broader digital ecosystem
Adept at translating insights and cultural trends into smart, scalable campaign strategies
Collaborative and flexible, thriving in a fast-paced environment and working cross-functionally with creative, media, strategy, and analytics teams
Passionate about talent and influencer storytelling—especially in the context of healthcare, wellness, and consumer behavior
Curious and forward-looking, always looking for what's next in platforms, behavior, and storytelling formats
Preferred
Familiarity with healthcare marketing, compliance requirements, and working with regulated brands is a strong plus
Benefits
Comprehensive benefit program and perks
Free snacks to keep you running all day long
Generous holiday and paid time off
Options for private medical, dental, and vision plans
Support in saving for the future
Mental wellness coaching and support
Access to more than 13,000 online classes with LinkedIn Learning
Company
Real Chemistry
Real Chemistry is a health innovation company dedicated to making the world a healthier place for everyone
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Johnson
Chief Information Officer
J
Jeff Byrne
Group Director of Research and Development
Recent News
2025-10-31
2025-10-27
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2025-10-26
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