Baron Capital · 1 month ago
Senior Associate, Social Media Specialist (Organic and Paid)
New York, New York
Full-time
Onsite
Senior Level
$125K/yr - $140K/yr
5+ years expBaron Capital is a leading asset management firm that values excellence, integrity, and innovation. They are seeking an experienced social media marketing professional to develop and execute a cohesive social media strategy aimed at building brand awareness and driving measurable business outcomes.
ConsultingCrowdfundingFinancial Services
Responsibilities
Oversee social channel strategy (LinkedIn, X, YouTube), content pillars, success metrics, posting cadence, and experimentation across copy, creative, audience, and placements to turn our social presence into a powerhouse for brand visibility and engagement
Write on-brand copy for all social channels and coordinate creation of associated graphic elements with the internal design team
Collaborate with internal teams and external partners to amplify key launches, campaigns, and brand moments on social media
Maintain adherence to brand standards and social policies across channels including brand guidelines, tone of voice, writing style, design guidelines, UTM/tagging hygiene, and compliance approvals
Own paid social strategy, budgets, and performance targets
Translate internal requirements into paid social briefs, and oversee end-to-end execution including setup, QA, launch, pacing/optimizations, and performance reporting
Collaborate with channel marketing, sales, web team, and any key stakeholders to ensure paid social strategy, audience targeting, creative direction, landing page optimization, and success metrics are aligned
Establish measurement standards: define the source of truth, enforce UTM/tagging standards, and ensure any needed pixels are implemented so that campaigns can be connected to outcomes, and so forth
Develop a measurement and reporting cadence that gives insight into channel and post-performance over time and how it tracks toward success metrics
Use analytics and reporting to socialize success and identify areas for improvement
Qualification
Required
Bachelor's degree in Marketing, Communications, Finance, or a related field
5+ years of hands-on experience in social media marketing, ideally in asset management, financial services, or a regulated industry
Proven experience developing and executing organic and paid social strategies across multiple social channels
Exceptional writing and editing skills, with the ability to craft compelling, on-brand, and channel-appropriate copy
Rigorous approach to detail, ensuring accuracy and consistency across deliverables
Deep understanding of LinkedIn, X, and YouTube best practices and evolving trends
Experience managing paid social campaigns, including budgeting, campaign setup, optimization, and reporting
Experience using analytics and reporting tools to measure performance, optimize campaigns, and communicate insights
Ability to work effectively with internal teams (design, marketing, compliance, sales) and external partners
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
Preferred
Experience with image editing tools such as Canva, Figma, or Photoshop
Proficiency with Google Analytics
Experience partnering with channel marketing, sales, or web teams to drive integrated campaigns
Benefits
401(k)
Profit-Sharing Plan
Medical, dental, and vision insurance coverage
Short and long-term disability insurance coverage
Paid time off programs
Free corporate gym access
Subsidized in-office lunch options
Various employee discounts/perks programs
Company
Baron Capital
Baron Capital Group is a research-driven, long-term equity investment firm focused on delivering growth equity investment solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jake Lilie
Chief Technology Officer
Ashim Mehra
Portfolio Manager
Recent News
2026-01-07
Company data provided by crunchbase