CEC Entertainment · 1 month ago
Manager, Digital Experience & CRM
Support Center, 1707 Market Place Blvd., Suite 200, Irving, TX
Full-time
Onsite
Mid, Senior Level
4+ years expCEC Entertainment is a nationally recognized leader in family dining and entertainment, operating the iconic Chuck E. Cheese and Peter Piper Pizza brands. They are seeking a digital leader to drive the strategy and performance of consumer-facing channels, blending digital marketing with CRM leadership to enhance user engagement and optimize booking experiences.
Restaurants
Responsibilities
Lead strategy for ChuckECheese.com and booking flows (birthday, membership, reservations)
Identify friction points and optimize user experience to boost engagement and conversion for our primary revenue engines
Drive the roadmap for the website Chatbot. You will identify opportunities to expand its capabilities (e.g., AI integration, booking automation) to maximize its value for guest service and booking conversion
Own the strategy for Organic Search (SEO) and manage location listings for 450+ venues to ensure search visibility and accuracy
Monitor reputation sentiment as a strategic data point; operational reputation management sits with PR/Operations
Use GA4 and other data sources to inform strategy and optimization decisions. You don't need to build the backend, but you must know how to read the data to find the "why."
Lead segmentation strategy for the Birthday Club and Membership program, and partner with Creative to develop targeted content for each segment
Support the planning and rollout of our migration to a new email platform, ensuring our strategy transfers seamlessly to the new system
Build automated journeys that support traffic, frequency, and revenue
Integrate email planning into broader campaigns to reinforce promotions and content
Oversee a large-scale messaging engine (250M+ sends; several million subscribers)
Manage an annual budget ($50k–$100k) to evaluate AI and automation tools that improve experience, insights, workflow, or content production
Partner with IT and Legal to ensure responsible, scalable adoption of new platforms
Lead data hygiene and tagging strategy, partnering with the Marketing Technology Specialist who handles GTM/tagging implementation
Manage, coach, and prioritize work for a Marketing Technology Specialist responsible for HTML/CSS, tagging, and technical implementation
Hire, assign work to, and review output from a roster of freelancers supporting digital production and content
Translate marketing needs into technical requirements when partnering with IT
Maintain strong relationships with Brand, Creative, Operations, and Analytics
Qualification
Required
4–6 years in digital marketing, CRM, or web experience management
Experience improving conversion or engagement for a transactional or high-traffic website
Experience building segmentation, lifecycle, or trigger-based email programs
Experience using GA4 (or similar enterprise analytics) to inform strategy and optimization decisions
Experience managing direct reports and coordinating freelance vendors
Familiarity with privacy and accessibility expectations; able to partner with IT/Legal as needed
Benefits
Medical
Dental
Vision
Life
Disability
401(k) retirement savings plan
Job training
Career growth opportunities
Work Today, Get Paid Tomorrow
Company
CEC Entertainment
For over 40 years, CEC Entertainment has proudly served as the nationally recognized leader in family dining/entertainment and the place Where A Kid Can Be A Kid®.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mark Gordon
Senior Vice President and Chief Operating Officer
Company data provided by crunchbase