Schroeder & Tremayne, Inc. · 1 month ago
Digital Strategist
Schroeder & Tremayne, Inc. is a family-owned consumer products company focused on innovative solutions for everyday dilemmas. The Digital Strategist will manage and optimize digital advertising efforts on Meta and Google, ensuring effective ad spend drives sales and aligns inventory with customer demand.
Responsibilities
Manage and optimize paid advertising campaigns on Meta and Google Ads, targeting car enthusiasts, detailing professionals, and DIY car owners. This includes campaign development, ongoing performance monitoring, A/B testing, and collaboration with creatives to ensure effective, results-driven ad messaging
Analyze sales trends, campaign data, and seasonal patterns to forecast product demand, ensuring optimal inventory for high-performing SKUs and upcoming campaigns. Use predictive models to anticipate demand spikes and provide inventory risk alerts based on ad campaign performance
Consolidate marketing and sales data from various sources into insightful dashboards and reports, using tools like Google Data Studio or Looker Studio. Leverage analytics to drive actionable recommendations for campaign optimization, pricing, and product strategy, while identifying opportunities to enhance customer acquisition and retention
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Economics, or a related field
3–5+ years of experience in digital marketing, with proven success managing Meta and Google Ads
Hands-on experience with eCommerce analytics, product forecasting, and performance reporting
Strong understanding of automotive or aftermarket retail markets preferred
Proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads Manager, and Excel/Sheets
Excellent analytical and critical thinking skills; ability to connect marketing data to real business outcomes
Preferred
Experience with automotive or consumer products, particularly in car wash, detailing, or accessories
Familiarity with Shopify, Amazon Seller Central, or other retail platforms
Skills in SQL, Python, or other analytical tools for advanced data modeling
Comfort collaborating cross-functionally with marketing, logistics, and product development teams
Benefits
401(K) with employer match
Medical
Vision
Dental
Life
LTD
FSA
Paid time off