NFI · 1 day ago
Digital Marketing Specialist
Camden, NJ
Full-time
Onsite
Mid Level
$56K/yr - $75K/yr
3+ years expNFI is seeking a Digital Marketing Specialist who thrives at the intersection of creativity and data. In this role, you’ll design and execute multi-channel B2B campaigns, optimize performance through insights and A/B testing, and drive digital innovation that meaningfully connects with audiences.
LogisticsTransportation
Responsibilities
Contribute to the planning and implementation of multi-channel digital marketing campaigns
Coordinate, execute, and monitor paid social advertising campaigns across multiple platforms to drive brand visibility and lead generation (LinkedIn Campaign Manager, Meta Ads)
Optimize and manage Pay-Per-Click (PPC) advertising campaigns, including keyword research, ad creation, campaign management, and performance analysis, to increase website visibility and enhance Search Engine Marketing (SEM) efforts (Google & Microsoft Ads)
Build retargeting and remarketing audiences for various marketing campaigns, continuously evaluate performance, and implement data-driven improvements
Regularly update website content and collaborate with team leads on strategies to enhance SEO performance and optimize paid advertising efforts
Create high-converting landing pages for campaign conversion and quality lead capture
Monitor and analyze digital performance using Google Analytics 4, Google Tag Manager, and platform-specific reporting tools. Consolidate insights into actionable reports to guide campaign strategy and decisions
Support email marketing campaigns, lead nurturing initiatives, and audience targeting strategies
Partner closely with marketing, branding, content, and sales team members to ensure digital efforts align with business objectives
Stay current on digital marketing trends, tools, and best practices, including Artificial Intelligence (AI) applications in marketing
Qualification
Required
Bachelor's degree in Marketing, Digital Marketing, a related field, or equivalent professional experience
Minimum of 3-5 years of digital marketing experience in a corporate or agency environment
Proficiency in digital advertising platforms and A/B testing methodologies (Google/YouTube/Microsoft Ads, LinkedIn Campaign Manager, Meta Ads, etc.)
Experience with Google Analytics 4 and Google Tag Manager for tracking, reporting, and performance analysis
Familiarity with SEO and SEM best practices and tools
Experience with marketing automation platforms and CRM systems; HubSpot experience a plus
Technical knowledge of CMS. HTML/CSS knowledge is a plus, but not required
Proven experience managing multiple projects and campaigns simultaneously with competing deadlines
Strong analytical skills with the ability to translate data insights into recommendations
Excellent written and verbal communication skills with demonstrated ability to collaborate cross-functionally
About 10% travel required
Benefits
Medical
Dental
Vision
Prescription Drug Coverage
401k Plan
Wellness Program
Life Insurance
Paid Time Off
Paid Parental Leave
Company
NFI
NFI is a fully integrated North American supply chain solutions provider headquartered in Camden, N.J.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Sidney Brown
Chief Executive Officer
Recent News
Business Wire India
2025-05-17
Inside INdiana Business
2025-05-06
Company data provided by crunchbase